It's the most fundamental method of communication we know of and scientific research has shown us why storytelling is so powerful; what it does to our brains and why it's today's digital content marketer's best friend.
Emotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling. Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge. While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche. One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are. Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explore… (Need a quick summary on presentation skills?
When designing visual content, it's sometimes tempting to just get it out the door, but it's important to remember the basics of good design. These 10 tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.
Did you know that 91% of listeners at business presentations admit to daydreaming? Making your presentation memorable is essential, but you don’t need to have the speaking skills of Abraham Lincoln to accomplish it.
White papers are an often overlooked component of a strong business content marketing plan. That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not. Some people call them executive briefs, special reports, or white papers. Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....
After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action.... While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through. And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....
...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top. As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....
Forbes The One Thing You Need To Stop Doing To Become A Great Communicator Forbes Over the last two years I've committed myself to improving my communication skills as a keynote speaker on the topics of customer experience and employee engagement.
As part of our Intelligent Communication Expert series, I've interviewed experts in marketing and communication on what makes great business content. As part of our research we have identified five key emotions great content should evoke in the...
Why do people share content and stories. A long story on content sharing: the what, why and how.
Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.
Although content sharing is just a part of the whole content marketing story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?
The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....
He and Enrico Bertini host a data podcast called Data Stories to discuss different questions about data visualization and storytelling. His blog is ... He teaches how to visualize data and shares valuable insights in his blog.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.