Did you know that 91% of listeners at business presentations admit to daydreaming? Making your presentation memorable is essential, but you don’t need to have the speaking skills of Abraham Lincoln to accomplish it.
White papers are an often overlooked component of a strong business content marketing plan. That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not. Some people call them executive briefs, special reports, or white papers. Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.Are you looking for new ways to present your message?Today’s marketers are using visual content to capture their readers’ interest and attention.In this article I’ll show you four of the best free tools you can use to create strong visual content for social media....
As part of our Intelligent Communication Expert series I recently interviewed Andrew Moseley, Director of Metapraxis, the leading international specialist in visual business planning and analysis. The key insights from the interview included: ...
U2's Bono: How To Present Data Like A Rock Star Forbes So here's the presentation technique that Bono and other great communicators use to present data—always follow a key statistic with a story and a picture that brings the data to life.
As part of our Intelligent Communication Expert series, I've interviewed experts in marketing and communication on what makes great business content. As part of our research we have identified five key emotions great content should evoke in the...
Why do people share content and stories. A long story on content sharing: the what, why and how.
Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.
Although content sharing is just a part of the whole content marketing story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?
The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....
He and Enrico Bertini host a data podcast called Data Stories to discuss different questions about data visualization and storytelling. His blog is ... He teaches how to visualize data and shares valuable insights in his blog.
The art or science – and, really, it’s both – of data visualisation is big business. Five years ago nobody knew what an infographic was, and now companies of all sizes rely on them to make palatable presentations out of blocks of facts.
Forbes 5 Ways To Give A Presentation That No One Will Ever Forget Forbes What most people don't realize is that adding humor does not mean that you need to start honing your stand-up skills, which sounds terrifying even to us.
Plenty of so-called journalistic practices have already infiltrated marketing departments and agencies around the world. The majority of content marketers are maintaining editorial calendars, adhering to style guides, and trying to turn their teams into newsrooms for their brand. Yes, this has enabled marketers to pump out content more efficiently. But it hasn’t necessarily helped them do it more effectively. It’s easy for them to fall into the trap of writing dry, uninteresting or, even worse, innacurate content that doesn't capture reader's attention. In order to be effective, a content marketing srategy must truly inform, engages, and ultimately win over the audience. Uberflip's latest SlideShare examines the essential principles that drive journalists to produce amazing content and what marketers can learn from them.
...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.