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Hot topics in storytelling, data, content and presentation skills.
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Storytelling: A Content Marketer's Most Powerful Tool

Storytelling: A Content Marketer's Most Powerful Tool | Intelligent Communications | Scoop.it
It's the most fundamental method of communication we know of and scientific research has shown us why storytelling is so powerful; what it does to our brains and why it's today's digital content marketer's best friend.
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The science behind storytelling

The science behind storytelling | Intelligent Communications | Scoop.it
Emotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling. Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge. While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche. One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are. Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.
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Many Stakeholders, One Story

Many Stakeholders, One Story | Intelligent Communications | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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10 tips for designing effective visual communication (Infographic)

10 tips for designing effective visual communication (Infographic) | Intelligent Communications | Scoop.it
Creating content is one thing. Making it appealing and relatable is another. That is why the brands that include visuals in their strategies have been winning the day.
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Talk Like TED: 3 Unbreakable Laws of Communication

Talk Like TED: 3 Unbreakable Laws of Communication | Intelligent Communications | Scoop.it
Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explore… (Need a quick summary on presentation skills?
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Your Guide To Designing Effective Visual Communication - infographic

Your Guide To Designing Effective Visual Communication - infographic | Intelligent Communications | Scoop.it
When designing visual content, it's sometimes tempting to just get it out the door, but it's important to remember the basics of good design. These 10 tips for designing effective visual communication will help ensure your visual content is beautiful and engaging.
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The power of visual communication (Infographic) | dotRising

The power of visual communication (Infographic) | dotRising | Intelligent Communications | Scoop.it
A picture is worth a thousand words - and marketers are fast realising that visual communication is worth thousands of pounds.
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5 Essential Presentation Skills Tips No-one Ever Tells You

5 highly practical tips to help make you a more confident, dynamic and authentic presenter. At Edison Red we specialise in presenting, storytelling and design. www.edisonred.com

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6 Ideas for Engaging Presentations

6 Ideas for Engaging Presentations | Intelligent Communications | Scoop.it
Did you know that 91% of listeners at business presentations admit to daydreaming? Making your presentation memorable is essential, but you don’t need to have the speaking skills of Abraham Lincoln to accomplish it.
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Content Creation Ideas: White Papers - Ballgame Strategy

Content Creation Ideas: White Papers - Ballgame Strategy | Intelligent Communications | Scoop.it
White papers are an often overlooked component of a strong business content marketing plan. That’s unfortunate because a killer white paper can be the difference in a prospect engaging with you or not. Some people call them executive briefs, special reports, or white papers. Whatever you call them, they should be an authoritative report or guide that helps your audience understand an issue, solve a problem, or make a decision.Here are 4 essentials elements to creating compelling and engaging white papers....
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The Complete Guide to Practicing Before a Presentation

The Complete Guide to Practicing Before a Presentation | Intelligent Communications | Scoop.it
Forget all of the bologna you’ve heard about adults being unable to learn new skills because the brain “hardens” at 25; science has proven otherwise.
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The psychology of data visualisation: beyond the numbers | Media news

The psychology of data visualisation: beyond the numbers | Media news | Intelligent Communications | Scoop.it
Knowing the process behind memory retention is useful when visualising data for a story, so here are three areas to consider to make your visualisations more memorable

Via Lelio Simi
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8 Creative Storytelling Methods

8 Creative Storytelling Methods | Intelligent Communications | Scoop.it

Via The Digital Rocking Chair
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Henrik Safegaard - Cloneartist's curator insight, July 2, 2014 3:33 AM

Today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago.

Miriam Fischer's curator insight, July 3, 2014 1:35 AM

Modernes Storytelling: Ideen

tiardavis's curator insight, July 4, 2014 12:04 PM

They definitely are unique and non-traditional. Some I liked, some not so much. All intriguing.

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Digital storytelling: story types & best practices

Digital storytelling: story types & best practices | Intelligent Communications | Scoop.it
What is the future of storytelling and which possibilities are out there to cover stories with the help of data and multimedia? Gregor Aisch, a New York Times graphics editor, talked about differen...
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Intelligent Communications | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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7 Excellent Ways To Start A Presentation ~ Levo League

Learn how to hook your audience from the very start of your presentation.
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The top storytelling brands | Trends | Marketing Week

The top storytelling brands | Trends | Marketing Week | Intelligent Communications | Scoop.it

"Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble ..."


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How Creating an Emotional Response Helps Drive Action With Video

How Creating an Emotional Response Helps Drive Action With Video | Intelligent Communications | Scoop.it
After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action.... While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through. And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....
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10 Shocking Facts About Content Marketing Today

10 Shocking Facts About Content Marketing Today | Intelligent Communications | Scoop.it
...Content marketing has revolutionized what it means to showcase your business to the world. With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top. As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services, and use the Internet each day....
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The One Thing You Need To Stop Doing To Become A Great Communicator - Forbes

The One Thing You Need To Stop Doing To Become A Great Communicator - Forbes | Intelligent Communications | Scoop.it
Forbes
The One Thing You Need To Stop Doing To Become A Great Communicator
Forbes
Over the last two years I've committed myself to improving my communication skills as a keynote speaker on the topics of customer experience and employee engagement.
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How To Maximize Your Marketing Campaign Through Storytelling - The Customer Edge

How To Maximize Your Marketing Campaign Through Storytelling - The Customer Edge | Intelligent Communications | Scoop.it
Marketing is getting more difficult by the day; amidst the content marketing buzz, audiences are drowning in content as marketers and brands try to establi
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How to create B2B content that clicks

How to create B2B content that clicks | Intelligent Communications | Scoop.it
As part of our Intelligent Communication Expert series, I've interviewed experts in marketing and communication on what makes great business content. As part of our research we have identified five key emotions great content should evoke in the...
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Brand Storytelling Lessons From a Successful Screenwriter

Brand Storytelling Lessons From a Successful Screenwriter | Intelligent Communications | Scoop.it
Just because storytelling is becoming popular doesn't mean it's always being done well. Get some brand storytelling lessons from a successful screenwriter.
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Content sharing and storytelling: why and how people share content

Content sharing and storytelling: why and how people share content | Intelligent Communications | Scoop.it

Why do people share content and stories. A long story on content sharing: the what, why and how.

 

Content sharing is that – often secret – holy grail of many content marketing, social media and online marketing practitioners in general.

 

Although content sharing is just a part of the whole content marketing  story, all marketers want to see their content shared far and wide with as many people as possible. So, why do people share content?

 

The easy answer: because they want to and feel emotionally compelled to. But that’s of course too easy....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 3, 2014 2:16 AM

Valuable social marketing advice and storytelling tips to guide your content marketing.

Sunil Saxena's curator insight, July 5, 2014 12:05 AM

There is no denying the fact that arousing positive emotions is the key to getting your content shared. This article gives several reasons why this is so. A good compilation of factors.

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12 Data Storytelling Blogs to Follow | Capsidea Blog

12 Data Storytelling Blogs to Follow | Capsidea Blog | Intelligent Communications | Scoop.it
He and Enrico Bertini host a data podcast called Data Stories to discuss different questions about data visualization and storytelling. His blog is ... He teaches how to visualize data and shares valuable insights in his blog.
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