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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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8 Digital Storytelling Apps for the iPad

8 Digital Storytelling Apps for the iPad | Intelligent Communications | Scoop.it
Digital storytelling is a powerful tool to use in all grade levels and content areas in a 1:1 classroom. As the term indicates, digital storytelling is essentially telling a story through the use o...
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The Complete Guide to Editing Presentation Content

The Complete Guide to Editing Presentation Content | Intelligent Communications | Scoop.it
“The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.” – E.B. White It could be argued that the editing process is more vital to writing than the act of writing itself.
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How Kraft Put Data Integration on the Menu

How Kraft Put Data Integration on the Menu | Intelligent Communications | Scoop.it
Kraft had access to lots of consumer data, but like many other large companies struggling to implement ways to use their proprietary consumer information, the firm had not taken full advantage of it. Ad Age talked with Mr. Rupczynski about how Kraft evolved from marketing to mass consumer segments to more refined, individualized content and ad targeting.
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Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay

Wisdom in the Age of Information and the Importance of Storytelling in Making Sense of the World: An Animated Essay | Intelligent Communications | Scoop.it
For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy.
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Great animation on the value of storytellers in facilitating wisdom in the age of information.
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5 Presentation Tips For Pitching Richard Branson - Forbes

5 Presentation Tips For Pitching Richard Branson - Forbes | Intelligent Communications | Scoop.it
5 Presentation Tips For Pitching Richard Branson Forbes Interestingly, Tai has seen several waves of technology in Silicon Valley and he believes that now, more than ever, the skill to communicate ideas simply and clearly is critical to standing...
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The Elements of a Compelling Sales Story

The Elements of a Compelling Sales Story | Intelligent Communications | Scoop.it
Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand. But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story. Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.” Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....
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Academia and storytelling are not incompatible - how to reduce the risks and gain control of your research narrative.

Academia and storytelling are not incompatible - how to reduce the risks and gain control of your research narrative. | Intelligent Communications | Scoop.it
"Rigorous research and attention-grabbing storytelling are very different trades and it is clear there are professional and personal risks for academics looking to translate complex data into bite-sized ..." ©
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10 Tips for Creating Wildly Successful Infographics

10 Tips for Creating Wildly Successful Infographics | Intelligent Communications | Scoop.it
Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results....
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Want Biz Storytelling Success? 10 Simple Rules

Want Biz Storytelling Success? 10 Simple Rules | Intelligent Communications | Scoop.it
I was recently asked to write 10 top tips for effective storytelling for the June 2014 issue of British Airways in-flight magazine Business Life. Deciding what to include was tricky but a very use...
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The Complete Guide to Closing a Presentation

The Complete Guide to Closing a Presentation | Intelligent Communications | Scoop.it
The ending of your presentation is like a battle cry, a crack of a whip, or even a well-deserved high five for your audience.
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Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right | Intelligent Communications | Scoop.it
Most people like to think of themselves as creative. Indeed, marketing as a discipline involves, if not requires, a great deal of creativity – and not just on the content side. However, even the most experienced bloggers and content marketers are not necessarily “storytellers. Do [content] marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
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4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing

4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing | Intelligent Communications | Scoop.it
Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishé…
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Does Your Company Story Have These 5 Essentials? - Marketing Technology Blog

Does Your Company Story Have These 5 Essentials? - Marketing Technology Blog | Intelligent Communications | Scoop.it
Does Your Company Story Have These 5 Essentials? by Douglas Karr on Marketing Technology Blog Don’t have dramatic beginnings? Don’t worry. The trick is building an engaging narrative that pulls people through to the end. Five essential ingredients will get you there. Our storytelling map walks you through them and illustrates them in action with our story about New Resource Bank’s founding, vision and mission.The five essential elements to a great company story are to provide your unique value proposition, inspire your audience, include your accomplishments, share your challenges, add your vision!
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Beyond Storytelling: 7 Highlights from Content Marketing World 2014

Beyond Storytelling: 7 Highlights from Content Marketing World 2014 | Intelligent Communications | Scoop.it
Each year at Content Marketing World we can see the needle moving. We are no longer focused on simply determining what content marketing is and how to create it; we've progressed to working on how ...
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7 Ancient Archetypes Your Brand Storytelling Should Use

7 Ancient Archetypes Your Brand Storytelling Should Use | Intelligent Communications | Scoop.it
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. Th...
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The Science of Storytelling Infographic - e-Learning Infographics

The Science of Storytelling Infographic - e-Learning Infographics | Intelligent Communications | Scoop.it
The Science of Storytelling Infographic: In the The Science of Storytelling Infographic you will find invaluable information concerning storytelling.
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How To Get Storytelling Into Corporate Blogging | Doktor Spinn

How To Get Storytelling Into Corporate Blogging | Doktor Spinn | Intelligent Communications | Scoop.it
"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?" Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts? Yes there is. Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:Big promiseDespairDiscoverySolutionCall-to-action
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Common Headline Writing Myths We Should All Stop Believing

Common Headline Writing Myths We Should All Stop Believing | Intelligent Communications | Scoop.it
Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? I could have tried something with a lot more sizzle and punch, right? Like these … OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them! I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic! Mind: Blown! This Guy Knew Something Was Wrong With His Traffic. Wait Until You Find Out What He Discovered! Can This Be Real? The Secrets That I Just Realized About My Traffic! My Life Will Never Be The Same! You’ve seen titles like that. You’ve clicked them. And you’ve wondered, should I be writing titles like this?...
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Brand Storytelling: Turning Casual Fans into Passionate Followers

Brand Storytelling: Turning Casual Fans into Passionate Followers | Intelligent Communications | Scoop.it
Many brands build communities and acquire fans, but precious few turn casual fans into passionate followers through their marketing strategy. One notable exception is Black Milk, a quirky Australia...
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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Intelligent Communications | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Intelligent Communications | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
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Three Secrets to Great Content Marketing From Twitter, Dell and Cisco

Three Secrets to Great Content Marketing From Twitter, Dell and Cisco | Intelligent Communications | Scoop.it
Done well, content marketing is hard, challenging work. It’s no surprise then that three of today’s top content marketers include a former comedian, a successful journalist and an agency strategist. We sat down with Tim Washer of Cisco, Stephanie Losee of Dell and Stacy Minero of Twitter to hear their secrets to exceptional content. Every brand should learn to be funny Humor plays the same role in content marketing that it does in entertainment—it helps the company (essentially the content creators) stand out, get noticed and build an audience. From the audience standpoint, it makes the content interesting, easier to understand and overall more exciting. If a brand can’t find humor, it is a perception problem. Brands can be funny, but they often don’t perceive themselves that way. In that case, the brands just aren’t looking at things the right way....
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The best TED talks for corporate communicators

The best TED talks for corporate communicators | Intelligent Communications | Scoop.it
Those topics are among the nine TED talks corporate communicators should watch. The others discuss even more pertinent issues, like how to get engineers to cut back on jargon, and how your body language not only affects how others see you, but how you see yourself.Without further ado, here are the talks. Let us know if you have any to add to the list....
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