“The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.” – E.B. White It could be argued that the editing process is more vital to writing than the act of writing itself.
Kraft had access to lots of consumer data, but like many other large companies struggling to implement ways to use their proprietary consumer information, the firm had not taken full advantage of it. Ad Age talked with Mr. Rupczynski about how Kraft evolved from marketing to mass consumer segments to more refined, individualized content and ad targeting.
For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborating with animator Drew Christie — the talent behind that wonderful short film about Mark Twain and the myth of originality — on an animated essay that I wrote and narrated, exploring a subject close to my heart and mind: the question of how we can cultivate true wisdom in the age of information and why great storytellers matter more than ever in helping us make sense of an increasingly complex world. It comes as an organic extension of the seven most important life-learnings from the first seven years of Brain Pickings. Full essay text below — please enjoy.
Insight Narrator's insight:
Great animation on the value of storytellers in facilitating wisdom in the age of information.
5 Presentation Tips For Pitching Richard Branson Forbes Interestingly, Tai has seen several waves of technology in Silicon Valley and he believes that now, more than ever, the skill to communicate ideas simply and clearly is critical to standing...
Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal -- clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand. But the powerful art of sales storytelling is only mastered by a few. One reason is that salespeople aren’t taught how to talk about case studies and other marketing content as stories. It’s great to create written case studies, film an accompanying video or two, and put those resources on the website for potential customers. But the next step should be to provide training that walks salespeople through the talking points in the context of a story. Also, too many sales reps use case studies as a way to puff out their chests. But they’re much more effectively put to use as a way to talk through challenges from the buyer’s perspective. Less “look how great my company is” and more “here’s how our client’s life got better thanks to our help.” Here are the elements that should be in every sales story, to help both sales and marketing determine how to structure these valuable tales....
Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Based on my experience creating infographics that are used in PR Newswire’s press releases, blog posts and presentations, here are some best practices for designing infographics that drive results....
Most people like to think of themselves as creative. Indeed, marketing as a discipline involves, if not requires, a great deal of creativity – and not just on the content side. However, even the most experienced bloggers and content marketers are not necessarily “storytellers. Do [content] marketers need to tell stories in their content? What's the difference between content marketing and storytelling?
Does Your Company Story Have These 5 Essentials? by Douglas Karr on Marketing Technology Blog Don’t have dramatic beginnings? Don’t worry. The trick is building an engaging narrative that pulls people through to the end. Five essential ingredients will get you there. Our storytelling map walks you through them and illustrates them in action with our story about New Resource Bank’s founding, vision and mission.The five essential elements to a great company story are to provide your unique value proposition, inspire your audience, include your accomplishments, share your challenges, add your vision!
"It’s quite difficult to become an accomplished storyteller. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer?" Is there a way to simply hack the challenges of becoming an accomplished writer and get the benefits of basic storytelling into your corporate blogging efforts? Yes there is. Read the full article to discover more about how to use this simple blog post script to achieve a dramatic effect by covering these points:Big promiseDespairDiscoverySolutionCall-to-action
Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? I could have tried something with a lot more sizzle and punch, right? Like these … OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them! I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic! Mind: Blown! This Guy Knew Something Was Wrong With His Traffic. Wait Until You Find Out What He Discovered! Can This Be Real? The Secrets That I Just Realized About My Traffic! My Life Will Never Be The Same! You’ve seen titles like that. You’ve clicked them. And you’ve wondered, should I be writing titles like this?...
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Done well, content marketing is hard, challenging work. It’s no surprise then that three of today’s top content marketers include a former comedian, a successful journalist and an agency strategist. We sat down with Tim Washer of Cisco, Stephanie Losee of Dell and Stacy Minero of Twitter to hear their secrets to exceptional content. Every brand should learn to be funny Humor plays the same role in content marketing that it does in entertainment—it helps the company (essentially the content creators) stand out, get noticed and build an audience. From the audience standpoint, it makes the content interesting, easier to understand and overall more exciting. If a brand can’t find humor, it is a perception problem. Brands can be funny, but they often don’t perceive themselves that way. In that case, the brands just aren’t looking at things the right way....
Those topics are among the nine TED talks corporate communicators should watch. The others discuss even more pertinent issues, like how to get engineers to cut back on jargon, and how your body language not only affects how others see you, but how you see yourself.Without further ado, here are the talks. Let us know if you have any to add to the list....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.