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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Intelligent Communications | Scoop.it
...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a key part in successful brand storytelling). Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....
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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Intelligent Communications | Scoop.it
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
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The Complete Guide to Knowing Your Audience

The Complete Guide to Knowing Your Audience | Intelligent Communications | Scoop.it
“There are three things to aim at in public speaking: first, to get into your subject; then to get your subject into yourself; and lastly, to get your subject into the heart of your audience.” – Alexander Gregg As a speaker, you’re a little bit...
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11 Simple Tips to Make Your PowerPoint Presentations More Effective

11 Simple Tips to Make Your PowerPoint Presentations More Effective | Intelligent Communications | Scoop.it
PowerPoint enables non-experts to become strong presentation marketers by providing user-friendly tools with little training needed. All you need is to learn how to let PowerPoint help you. Here are twelve key tips to get started.
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6 Lessons in Storytelling from Steven Spielberg - OneSpot

6 Lessons in Storytelling from Steven Spielberg - OneSpot | Intelligent Communications | Scoop.it
We are no strangers to the benefits of storytelling in content marketing. Knowing that audiences are more likely to remember (and share) stories that connect in an emotional way has allowed marketers to develop truly unique ...
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Using Stories: The Right Way to Sell Your Business Case

Using Stories: The Right Way to Sell Your Business Case | Intelligent Communications | Scoop.it
Get key stakeholders on board with one effective presentation.
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Using data visualisation to make research useful - Bulletin

Using data visualisation to make research useful - Bulletin | Intelligent Communications | Scoop.it
Writing in the Huffington Post, Andy Cotgreave, of data analytics company Tableau, says the World Cup showed that data visualisation “is becoming a new normal”.
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12 Greatest Speeches That Will Teach You The Most Valuable Life Lessons

12 Greatest Speeches That Will Teach You The Most Valuable Life Lessons | Intelligent Communications | Scoop.it
People wildly overestimate the value of experience and wisom. Read on to see great some great life lessons from the greatest speeches ever!
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Do-it-yourself beautiful content

Do-it-yourself beautiful content | Intelligent Communications | Scoop.it
The idea for this blog post came about after a number of people asked for my opinion on the different tools I use to create content for my own brand and for my clients.
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How to Craft A Perfect Presentation Pitch

How to Craft A Perfect Presentation Pitch | Intelligent Communications | Scoop.it
Your pitch is the core of your presentation content. It represents your purpose, your call to action, and your future all in one.
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Emotion Beats Data in B2B Decision Making: Study - Chief Marketer

Emotion Beats Data in B2B Decision Making: Study - Chief Marketer | Intelligent Communications | Scoop.it
65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals. __________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Digital storytelling: story types & best practices

Digital storytelling: story types & best practices | Intelligent Communications | Scoop.it
What is the future of storytelling and which possibilities are out there to cover stories with the help of data and multimedia? Gregor Aisch, a New York Times graphics editor, talked about differen...
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Technique to Create Irresistible Storytelling

Technique to Create Irresistible Storytelling | Intelligent Communications | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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7 Excellent Ways To Start A Presentation ~ Levo League

Learn how to hook your audience from the very start of your presentation.
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An Easy Guide to Creating a Presentation in Canva

An Easy Guide to Creating a Presentation in Canva | Intelligent Communications | Scoop.it
Creating a presentation is a key element for many positions these days whether you're an executive, speaker, or working in a professional setting. Get ([Business Skills] Nice!
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4 Ways to Hone Your Presentation Skills

4 Ways to Hone Your Presentation Skills | Intelligent Communications | Scoop.it
The ability to give a great presentation is worth more than gold to business leaders or anyone who wants to progress in their career. In the Inc.
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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Intelligent Communications | Scoop.it
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media. ... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader. The Emotional Marketing Value Headline Analyzer is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...
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Great article on the power if emotional language with some practical examples . The insights apply to all comms, not just the social variety.
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How to Brainstorm Creative Ideas: 33 Tips, In 140 Characters or Less

How to Brainstorm Creative Ideas: 33 Tips, In 140 Characters or Less | Intelligent Communications | Scoop.it
How many hours have you spent banging your head against a desk, desperately trying to find inspiration? We all bear the gross forehead bruises from this timeless struggle. Ethos3 is on a mission to end this pain.
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New York Times Chief Data Scientist Chris Wiggins On The Way We Create And ... - Fast Company

New York Times Chief Data Scientist Chris Wiggins On The Way We Create And ... - Fast Company | Intelligent Communications | Scoop.it
Fast Company New York Times Chief Data Scientist Chris Wiggins On The Way We Create And ...
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Eye Contact Matters. Seriously.

Eye Contact Matters. Seriously. | Intelligent Communications | Scoop.it
“When the eyes say one thing and the tongue another, a practiced man relies on the language of the first.” – Ralph Waldo Emerson Eye contact is a form of nonverbal communication that often gets left in the dust during an anxious presentation.
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How to Be Visual (Even When You’re not an Artist) | Convince and Convert

How to Be Visual (Even When You’re not an Artist) | Convince and Convert | Intelligent Communications | Scoop.it
Visuals are now the most important element of content marketing, but this can be terrifying if you’re “artistically challenged.” Here are three ways to create compelling visuals regardless of your artistic talent. The good news: Even someone who made that can create effective visual marketing. Without a graphic designer. And if I can, so can you....
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Three ways to tell your brand's story with social media | Ologie

Three ways to tell your brand's story with social media | Ologie | Intelligent Communications | Scoop.it
We no longer live in a broadcast age. That means you can’t just buy people’s attention—it must be earned. And the best way to earn it in an era where most messages are ignored is to tell a good story. No matter what medium you use, a good story is authentic and creative, provokes an emotional connection, takes people on a journey, and inspires action. But with social media, it’s also important to know what will prompt people to share your story with their social networks. It usually boils down to one or more of the following reasons: - Bringing valuable or entertaining content to othersDefining ourselves to others - Growing relationships - Spreading the word about causes or brands we care about. If you have a worthwhile story that people will want to share, then you have the foundation in place. You now need to make it come alive in social media. Here are three ways to do it....
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Why You're Still Not The Best Speaker In Your Field - Forbes

Why You're Still Not The Best Speaker In Your Field - Forbes | Intelligent Communications | Scoop.it
Forbes Why You're Still Not The Best Speaker In Your Field Forbes I've given hundreds of talks, workshops and presentations in the past 10 years, and when I began, I had no clue about the key essentials of crafting a talk that makes a lasting...
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Storytelling: A Content Marketer's Most Powerful Tool

Storytelling: A Content Marketer's Most Powerful Tool | Intelligent Communications | Scoop.it
It's the most fundamental method of communication we know of and scientific research has shown us why storytelling is so powerful; what it does to our brains and why it's today's digital content marketer's best friend.
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The science behind storytelling

The science behind storytelling | Intelligent Communications | Scoop.it
Emotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling. Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge. While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche. One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are. Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.
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Many Stakeholders, One Story

Many Stakeholders, One Story | Intelligent Communications | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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