A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point. To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.
More support for deductive approach and use of hypotheses in data storytelling. But to get to a good considered hypotheses you need be all over the context, conflict and the central question first. Without an understanding of this hypothesis likely to be weak.
Business 2 CommunityDo Business Intelligence and Insights Have a Future? Yes, If We Learn These ...
Insight Narrator's insight:
Couldn't agree more that 'bionic' researchers or data professionals need to improve storytelling and synthesis skills to match methodological expertise. These skills are in demand and have the potential to rapidly increase influence of information.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience. That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
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Creating engaging newsletters with your curated content is really easy.