Business storytelling is becoming more and more important this year. You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.
So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.
The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....
I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.
The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.
Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....
This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience. That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?
A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point. To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.
More support for deductive approach and use of hypotheses in data storytelling. But to get to a good considered hypotheses you need be all over the context, conflict and the central question first. Without an understanding of this hypothesis likely to be weak.
Business 2 CommunityDo Business Intelligence and Insights Have a Future? Yes, If We Learn These ...
Insight Narrator's insight:
Couldn't agree more that 'bionic' researchers or data professionals need to improve storytelling and synthesis skills to match methodological expertise. These skills are in demand and have the potential to rapidly increase influence of information.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
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Creating engaging newsletters with your curated content is really easy.