“The following is a guest post by Sergio Maldonado, founder and CEO of Sweetspot Intelligence. Family storytelling die-hards may have heard of Bill Gordh, an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I …”
Via Karen Dietz
Insight Narrator's insight:
Data storytelling is a hot topic and there's lots to learn about it to be effective in business today. This is a very meaty and well-worth reading post on the critical connection between storytelling and data and creating insights/meaning.
I love how thorough the author is, asking questions like: "Are we really using storytelling techniques in our regular exchange of data-driven insights? Can data visualization amount to storytelling, in itself? What are the missing pieces, if not?"
The author, SCOTT BRINKER, then goes on to dig into relevant research to answer these questions. He gives us the rationale for his conclusions ("...data visualizations cannot amount to storytelling"), bringing us all the way down to Integrated Insight Management.
It's a fascinating and well put together read. There's also a free download to grab at the end of the article. Enjoy learning lots from this piece.
The field of data storytelling is still relatively new and uncharted, but it has become a hot topic in both analytics and business circles. As various people step forward to provide opinions on how to tell data stories, misinformation is creeping in which, if left unaddressed, could lead aspiring data storytellers astray. This article will separate the fiction from the facts to help more people understand what is required to tell powerful data stories.
Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!
Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.
Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.
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A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point. To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.
More support for deductive approach and use of hypotheses in data storytelling. But to get to a good considered hypotheses you need be all over the context, conflict and the central question first. Without an understanding of this hypothesis likely to be weak.
Business 2 CommunityDo Business Intelligence and Insights Have a Future? Yes, If We Learn These ...
Insight Narrator's insight:
Couldn't agree more that 'bionic' researchers or data professionals need to improve storytelling and synthesis skills to match methodological expertise. These skills are in demand and have the potential to rapidly increase influence of information.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...
There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.
It's an interesting read. What do you think of the narrative future proposed?
Business storytelling is becoming more and more important this year. You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.
So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.
The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....
I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.
The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.
Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....
This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience. That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.
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