National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
Surveys show that people are answering calls, shopping online and even paying their bills during presentations. And that's not even the worst of it. Here's how to train yourself to become more engaging ahead of your next big presentation.
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.
Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
In September of this year, I was asked back to the TEDxKyoto stage to give a few words regarding tips from storytelling as they relate to modern presentations. The 15-minute talk can be viewed below. The title of the talk...
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