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State of Presentations: New Tools for New Communication Needs

State of Presentations: New Tools for New Communication Needs | Intelligent Communications | Scoop.it
This post is part of a series in which LinkedIn Influencers analyze the state and future of their industry. Read all the posts here.
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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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How Storytelling Archetypes Work for Your Brand

How Storytelling Archetypes Work for Your Brand - Storytelling for Brands - Medium
I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the l…

Via Neil Gains
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National Storytelling Week + Fab Basic Storytelling Tips

National Storytelling Week + Fab Basic Storytelling Tips | Intelligent Communications | Scoop.it
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.

Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's curator insight, February 4, 6:05 PM

Did you know it's National Storytelling Week? Well -- now you do :))


I always advocate for oral storytelling in business because of the critical skills people learn that go way beyond making a sale (although that's important, too). Skills like better communication, visual language and design, leadership, transformation, thinking on your feet, customer connection, word of mouth marketing, etc. I could go on and on. 


It takes longer to learn these skills through writing. I'm all about finding hacks (maximum return with less time) for greater efficiencies. Storytelling is a great hack for all kinds of purposes.


Of course it takes time to learn oral story skills! But it's all about taking the time now to build those skills so you can go fast later. 


Story on!

Dominique Taste's curator insight, February 5, 2:15 PM

10 étapes à transposer de la pratique du conte oral au storytelling et quelques conseils pour vous entraîner, mémoriser et bien restituer votre storytelling à l'oral.

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When to Sell with Facts and Figures, and When to Appeal to Emotions

When to Sell with Facts and Figures, and When to Appeal to Emotions | Intelligent Communications | Scoop.it
Most of our purchase decisions take place unconsciously.
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The Ace Up Your Sleeve: 6 Proven Methods of Persuasion

The Ace Up Your Sleeve: 6 Proven Methods of Persuasion | Intelligent Communications | Scoop.it
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
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How to Use Story Theory to Create Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
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5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | Intelligent Communications | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions.
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Intelligent Communications | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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Why Storytelling Is The Future Of Digital Marketing

Why Storytelling Is The Future Of Digital Marketing | Intelligent Communications | Scoop.it
Stories have enthralled audiences across the world.

Via Stefano Principato
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5 Best Prezi Alternatives - Business Presentation software by PowToon!

5 Best Prezi Alternatives - Business Presentation software by PowToon! | Intelligent Communications | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.
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12 tips to perfect the art of storytelling

12 tips to perfect the art of storytelling | Intelligent Communications | Scoop.it
All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing
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10 Ways to Fine-Tune Your Presentation Skills

Surveys show that people are answering calls, shopping online and even paying their bills during presentations. And that's not even the worst of it. Here's how to train yourself to become more engaging ahead of your next big presentation.
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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Intelligent Communications | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, February 2, 11:38 AM

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

Cathryn Wellner's curator insight, February 3, 9:35 PM

Good one, Gregg Morris. Thanks!

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TED: Navi Radjou: Creative problem-solving in the face of extreme limits - Navi Radjou (2014)

TED: Navi Radjou: Creative problem-solving in the face of extreme limits - Navi Radjou (2014) | Intelligent Communications | Scoop.it
Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
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10 Facts About Visual Content For Digital Marketing

10 Facts About Visual Content For Digital Marketing | Intelligent Communications | Scoop.it
There’s no denying it: people love visual content. Presentations, infographics, and motion design videos are just a few examples of visual content that will endear you to your audience.
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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Intelligent Communications | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 2014 4:45 PM

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Marketer’s Brief Guide to Storytelling

A Marketer’s Brief Guide to Storytelling | Intelligent Communications | Scoop.it
A few weeks ago, I plucked up all my courage and faced one of my greatest fears head-on — in the form of a day-long public speaking workshop. I must say, not my favorite eight hours on record. But…
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What Makes A Killer Business Pitch For Branson And Other Top Investors

What Makes A Killer Business Pitch For Branson And Other Top Investors | Intelligent Communications | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential
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This Is Your Brain on Good Storytelling

You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.
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10-MIT Storytelling: A technique for storytelling in presentations

We often hear that a presentation needs a good story.

But the tricky part is to get your story to be clear and concise.

So how can you avoid beating around the bush?

10-MIT Storytelling: The 10 Most Important Things you want to tell your audience.

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Presentation Zen: 10 tips for improving your presentations & speeches

Presentation Zen: 10 tips for improving your presentations & speeches | Intelligent Communications | Scoop.it
In September of this year, I was asked back to the TEDxKyoto stage to give a few words regarding tips from storytelling as they relate to modern presentations. The 15-minute talk can be viewed below. The title of the talk...
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Presentation Skills for Introverts and Extroverts

Presentation Skills for Introverts and Extroverts | Intelligent Communications | Scoop.it
How do core elements of your personality affect the way you prepare and deliver a presentation? When it comes to introversion and extroversion, the difference can be mighty.
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The Art of Asking Questions

The Art of Asking Questions | Intelligent Communications | Scoop.it
How well do you ask questions? From my experience, most managers don't think about this issue. After all, you don't usually find "the ability to ask questions" on any list of managerial competencie...
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