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The Secret to Effective Communication: Keep It Short

The Secret to Effective Communication: Keep It Short | Intelligent Communications | Scoop.it
With ever-shrinking attention spans, it's imperative for today's business professional to be brief but and effective in his or her communications. Here are some tips to help you get to the point quickly.
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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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The Ace Up Your Sleeve: 6 Proven Methods of Persuasion

The Ace Up Your Sleeve: 6 Proven Methods of Persuasion | Intelligent Communications | Scoop.it
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
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How to Use Story Theory to Create Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
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5 Secrets to Use Storytelling for Marketing Success

5 Secrets to Use Storytelling for Marketing Success | Intelligent Communications | Scoop.it
Rooted in science and art, proper storytelling is the root of successful marketing. Stories don't just contain information, but they also have the power to influence mood and emotions.
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Intelligent Communications | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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Why Storytelling Is The Future Of Digital Marketing

Why Storytelling Is The Future Of Digital Marketing | Intelligent Communications | Scoop.it
Stories have enthralled audiences across the world.

Via Stefano Principato
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5 Best Prezi Alternatives - Business Presentation software by PowToon!

5 Best Prezi Alternatives - Business Presentation software by PowToon! | Intelligent Communications | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.
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12 tips to perfect the art of storytelling

12 tips to perfect the art of storytelling | Intelligent Communications | Scoop.it
All the best insights and advice from our last live discussion on the effective use of storytelling in content marketing
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10 Ways to Fine-Tune Your Presentation Skills

Surveys show that people are answering calls, shopping online and even paying their bills during presentations. And that's not even the worst of it. Here's how to train yourself to become more engaging ahead of your next big presentation.
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Why Marketing Leaders Should Embrace Story Listening Before Story Telling

Why Marketing Leaders Should Embrace Story Listening Before Story Telling | Intelligent Communications | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
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The Five Parts to Brand Storytelling Nearly Everyone Misses

The Five Parts to Brand Storytelling Nearly Everyone Misses | Intelligent Communications | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.
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The Science of Storytelling [Infographic] - Kapost Content Marketeer

The Science of Storytelling [Infographic] - Kapost Content Marketeer | Intelligent Communications | Scoop.it
Great marketing is all about mastering the art of persuasion. You might think the best way to convince a buyer is through logical argument, with facts and
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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Intelligent Communications | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 4:45 PM

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Marketer’s Brief Guide to Storytelling

A Marketer’s Brief Guide to Storytelling | Intelligent Communications | Scoop.it
A few weeks ago, I plucked up all my courage and faced one of my greatest fears head-on — in the form of a day-long public speaking workshop. I must say, not my favorite eight hours on record. But…
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What Makes A Killer Business Pitch For Branson And Other Top Investors

What Makes A Killer Business Pitch For Branson And Other Top Investors | Intelligent Communications | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential
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This Is Your Brain on Good Storytelling

You know that people love a good story, but have you ever thought about why? Neuroscience offers intriguing answers.
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10-MIT Storytelling: A technique for storytelling in presentations

We often hear that a presentation needs a good story.

But the tricky part is to get your story to be clear and concise.

So how can you avoid beating around the bush?

10-MIT Storytelling: The 10 Most Important Things you want to tell your audience.

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Presentation Zen: 10 tips for improving your presentations & speeches

Presentation Zen: 10 tips for improving your presentations & speeches | Intelligent Communications | Scoop.it
In September of this year, I was asked back to the TEDxKyoto stage to give a few words regarding tips from storytelling as they relate to modern presentations. The 15-minute talk can be viewed below. The title of the talk...
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Presentation Skills for Introverts and Extroverts

Presentation Skills for Introverts and Extroverts | Intelligent Communications | Scoop.it
How do core elements of your personality affect the way you prepare and deliver a presentation? When it comes to introversion and extroversion, the difference can be mighty.
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The Art of Asking Questions

The Art of Asking Questions | Intelligent Communications | Scoop.it
How well do you ask questions? From my experience, most managers don't think about this issue. After all, you don't usually find "the ability to ask questions" on any list of managerial competencie...
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How Storytelling Can Create Brand Value for Your Business

How Storytelling Can Create Brand Value for Your Business | Intelligent Communications | Scoop.it
If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
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Bring Your Presentations To Life With These 5 Storytelling Components

Bring Your Presentations To Life With These 5 Storytelling Components | Intelligent Communications | Scoop.it
Get your audience's attention and keep them engaged with these tips on public speaking.
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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Intelligent Communications | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
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Karen Dietz's curator insight, October 22, 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..