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15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub

15 Storytelling Techniques for Writing a Better Brand Story | Inbound & Content Marketing Hub | Intelligent Communications | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via José Carlos
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Marta Torán's curator insight, April 3, 2014 2:02 PM

Contar historias siempre ha sido la mejor manera de comunicar

MONICA LOPEZ SIEBEN's curator insight, April 4, 2014 2:11 AM

Utiliza el storytelling para presentar tu empresa. Crea una apasionante historia que atrape el interés de los clientes como si de una película se tratara.

Nacho Vega's curator insight, April 5, 2014 3:49 PM

"Marketing is no longer about the stuff you make,
but about the stories you tell" #SethGodin

Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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21 Beautiful Examples of Visual Storytelling on Instagram

21 Beautiful Examples of Visual Storytelling on Instagram | Intelligent Communications | Scoop.it
The best and the brightest brands on Instagram know how to leverage visual storytelling. Here's a list of their most inspiring examples of images, videos and
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Love Pixar's 22 Rules of Storytelling? Download a Free eBook That Analyzes Each One

Love Pixar's 22 Rules of Storytelling? Download a Free eBook That Analyzes Each One | Intelligent Communications | Scoop.it
When Pixar storyboard artist Emma Coats tweeted out 22 storytelling tips, something interesting happened. It was as if the curtain was lifted to reveal the heart of a mysterious, magical, and inspiring player in filmmaking, and many screenwriters (I was one of them), treated this small collection of advice as a lost book of the storytelling bible. Stephan Vladimir Bugaj, who has spent 12 years writing and developing stories at Pixar, has now shared his eBook in which he expounds on each tip. Continue on for the link to the free download.
Via Jeff Domansky
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Jeff Domansky's curator insight, April 1, 11:37 AM
Fresh storytelling inspiration from a trusted source.
Ines Bieler's curator insight, April 1, 11:51 AM
Fresh storytelling inspiration from a trusted source.
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Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck

Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck | Intelligent Communications | Scoop.it
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…

Via Karen Dietz
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Karen Dietz's curator insight, April 4, 1:30 PM

What a great pitch deck that follows the structure of a story!

 

We've known for quite awhile that when pitching your company to funders, you've got to tell your story -- of the problem, solution, your biz plan, benefits, etc.

 

But how do you put it all together using narrative structure? Well, here's your easy to follow guide. After reviewing dozens of these over the years, this one will definitely work for you and bring in those bucks (as long as your product, solution, benefits are spot on).

 

Happy fundraising...

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Marc Kneepkens's curator insight, April 4, 3:35 PM

Excellent article on how to weave your 'story' in your pitch deck and all elements of your presentation.

Dennis Swender's curator insight, May 20, 6:25 AM
A content creation package for multiple venues
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Intelligent Communications | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…

Via Karen Dietz
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Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, March 28, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
Art Jones's curator insight, March 28, 8:59 PM

Excerpt:

"Storytelling helps us make sense of our lives and the world around us. They are an incredibly effective method of finding and sharing meaning and context. Mary Catherine Bateson, writer and cultural anthropologist, believes that, “The human species thinks in metaphors and learns through stories.” We are hardwired for stories because we have been telling them for centuries."

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Fab Storytelling + How to Master Public Speaking

Fab Storytelling + How to Master Public Speaking | Intelligent Communications | Scoop.it
An analysis of the public speaking techniques used by some of the world's best speakers, from Barack Obama to Stephen Colbert.

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Karen Dietz's curator insight, October 11, 2016 12:25 PM

I love this post! We can all learn from great public speakers and I appreciate the lessons articulated here. This is an article rich in content and ideas.

 

Dig into the videos of these 6 folks to understand why they are so effective. Then pick and choose what you want to add to your personal presentation style. I bet you'll be glad you did.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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7 Ancient Archetypes Your Brand Storytelling Should Use

7 Ancient Archetypes Your Brand Storytelling Should Use | Intelligent Communications | Scoop.it
The way we tell stories has changed — from oral traditions, pictographs, and dance, to the modern printing press, film, and television, and beyond — but the fundamentals of a good story persist. Th...

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The Key to story structure in two words: Therefore & But

The Key to story structure in two words: Therefore & But | Intelligent Communications | Scoop.it
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writing or...

Via Neil Gains
Insight Narrator's insight:

Good tips on building stories

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Neil Gains's curator insight, May 23, 2015 8:34 PM

Good tips on building stories

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Storytelling, Neuroscience, And The Future

Storytelling, Neuroscience, And The Future | Intelligent Communications | Scoop.it
Our collective story is what makes sense of what we perceive.

Via Karen Dietz
Insight Narrator's insight:

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, July 25, 2016 1:51 PM

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers

7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers | Intelligent Communications | Scoop.it

Business storytelling is becoming more and more important this year.  You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.


So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.


The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 6, 2016 11:09 AM

If you're interested in how to tell your business or brand story, follow these 7 simple steps.

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The Four Truths of the Storyteller

The Four Truths of the Storyteller | Intelligent Communications | Scoop.it

I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.


The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.


Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....


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Jeff Domansky's curator insight, April 9, 2016 2:44 AM

Peter Guber says the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.

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17 visualisation tools to make your data beautiful

17 visualisation tools to make your data beautiful | Intelligent Communications | Scoop.it
You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.
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TED Talks To Spark Your Passion For Storytelling During Presentations

TED Talks To Spark Your Passion For Storytelling During Presentations | Intelligent Communications | Scoop.it
By now, most of you probably know that storytelling is essential for the success of (most) presentations.
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12 Groundbreaking Infographics That Changed the World

12 Groundbreaking Infographics That Changed the World | Intelligent Communications | Scoop.it
A list of revolutionary infographics that changed the course of history, from Mendeleev's Periodic Table to Rosling's Gapminder.
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Are infographics on their deathbed? - Muck Rack

Are infographics on their deathbed? - Muck Rack | Intelligent Communications | Scoop.it
A new report from a company called Clutch suggests the pulse of infographics -- at the heart of many content marketing strategies -- is weakening.

But to borrow a phrase from Mark Twain, are reports of the death of infographics greatly exaggerated?

In a Clutch news release about its report, Rand Fishkin, founder of SEO software company Moz, practically delivers a eulogy for infographics.

“The age of infographics is dying, and most of them are quite bad,” Fishkin is quoted as saying. “The ones that have success do so in a slightly manipulative way. The embed gets linked back with very particular anchor texts that take advantage of search algorithms.”

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Jeff Domansky's curator insight, April 3, 6:08 PM

So are infographics dying? Depends on how well you do them.

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9 Creative Storytelling Methods

9 Creative Storytelling Methods | Intelligent Communications | Scoop.it

When an author set out to tell a story in years past, he or she typically did so on paper, a typewriter or by typing at a computer.But today, storytellers find imaginative ways to share their ideas with interactive and visual elements. On modern mediums like Twitter, Vine, YouTube and other mobile applications, storytellers are crafting tales in ways that would have been unfathomable a decade ago.


Offline, too, authors have begun rethinking the traditional concept of the book in ways both innovative and unorthodox. Might a story be better understood as a set of machine parts? How might destroying a book actually bring its messages to life?Here are nine ways authors are revolutionizing the way stories are told....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 29, 1:00 AM

Storytellers are deconstructing books and getting innovative -- both online and offline.

rodrick rajive lal's curator insight, March 29, 10:32 PM
Story-telling is one of the most effective tricks for attracting an audience. It makes your content more interesting, and effective. This holds true not only for those in content marketing but also for instructors and educators. Educators could make boring content more interesting by telling their students the story of the topic. Tell your students the story of the formal letter, or the story of the classified advertisement rather than just move on with the formats!
 
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The Key to story structure in two words: Therefore & But

The Key to story structure in two words: Therefore & But | Intelligent Communications | Scoop.it
There are a ton of storytelling-related books and websites in the cosmos. And there is no shortage of people giving story advice and tips. Much of the advice is helpful, but the enormous volume of information related to writin

Via Neil Gains
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Getting the most out of data with storytelling

Getting the most out of data with storytelling | Intelligent Communications | Scoop.it
Learn how to use storytelling to make sure everyone on your team can easily understand and act on your research insights.

Via Karen Dietz
Insight Narrator's insight:

OK -- here's a much better article on data storytelling than the one I curated yesterday! It helps you move through the process of working with your data using storyboarding. This creates your narrative.

 

I also like the points made about the impact storytelling will have on a product team, suggestions for finding an insight, and how to keep the visuals simple. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, November 4, 2016 12:06 PM

OK -- here's a much better article on data storytelling than the one I curated yesterday! It helps you move through the process of working with your data using storyboarding. This creates your narrative.

 

I also like the points made about the impact storytelling will have on a product team, suggestions for finding an insight, and how to keep the visuals simple. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Barbara Ganley's curator insight, December 13, 2016 9:27 AM
data + story -- ya need them both
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Data Storytelling: When Beautiful Metrics Can't Beat Words

Data Storytelling: When Beautiful Metrics Can't Beat Words | Intelligent Communications | Scoop.it
“The following is a guest post by Sergio Maldonado, founder and CEO of Sweetspot Intelligence. Family storytelling die-hards may have heard of Bill Gordh, an award-winning, banjo-playing storyteller that has performed with the New York Philharmonic as well as at the White House Easter Egg Roll. He has also traveled extensively around the world. I …”
Via Karen Dietz
Insight Narrator's insight:

Data storytelling is a hot topic and there's lots to learn about it to be effective in business today. This is a very meaty and well-worth reading post on the critical connection between storytelling and data and creating insights/meaning.

 

I love how thorough the author is, asking questions like: "Are we really using storytelling techniques in our regular exchange of data-driven insights? Can data visualization amount to storytelling, in itself? What are the missing pieces, if not?"

 

The author, SCOTT BRINKER, then goes on to dig into relevant research to answer these questions. He gives us the rationale for his conclusions ("...data visualizations cannot amount to storytelling") , bringing us all the way down to Integrated Insight Management.

 

It's a fascinating and well put together read. There's also a free download to grab at the end of the article. Enjoy learning lots from this piece.

 

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Karen Dietz's curator insight, September 15, 2016 12:26 PM

Data storytelling is a hot topic and there's lots to learn about it to be effective in business today. This is a very meaty and well-worth reading post on the critical connection between storytelling and data and creating insights/meaning.

 

I love how thorough the author is, asking questions like: "Are we really using storytelling techniques in our regular exchange of data-driven insights? Can data visualization amount to storytelling, in itself? What are the missing pieces, if not?"

 

The author, SCOTT BRINKER, then goes on to dig into relevant research to answer these questions. He gives us the rationale for his conclusions ("...data visualizations cannot amount to storytelling") , bringing us all the way down to Integrated Insight Management.

 

It's a fascinating and well put together read. There's also a free download to grab at the end of the article. Enjoy learning lots from this piece.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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How Storytelling Archetypes Work for Your Brand

How Storytelling Archetypes Work for Your Brand - Storytelling for Brands - Medium
I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the l…

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By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow

By data mining a vast collection of novels, researchers have identified the six basic plots that all stories follow | Intelligent Communications | Scoop.it
Scientists at the Computational Story Laboratory have identified the six emotional arcs that form the building blocks of all stories.

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Separating Fiction From Facts in Data Storytelling

Separating Fiction From Facts in Data Storytelling | Intelligent Communications | Scoop.it
The field of data storytelling is still relatively new and uncharted, but it has become a hot topic in both analytics and business circles. As various people step forward to provide opinions on how to tell data stories, misinformation is creeping in which, if left unaddressed, could lead aspiring data storytellers astray. This article will separate the fiction from the facts to help more people understand what is required to tell powerful data stories.

Via Karen Dietz
Insight Narrator's insight:

Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!

 

Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.

 

Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, July 19, 2016 12:37 PM

Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!

 

Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.

 

Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Intelligent Communications | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?

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Karen Dietz's curator insight, April 7, 2016 11:18 AM

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Thinking Strategically about Leadership Storytelling: 4 Steps

Thinking Strategically about Leadership Storytelling: 4 Steps | Intelligent Communications | Scoop.it
There is no denying that storytelling is on people’s minds these days, especially in terms of communication skills leaders need to effectively direct, influence and inspire others.

Via Karen Dietz
Insight Narrator's insight:

A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point.  To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.

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Karen Dietz's curator insight, December 8, 2015 5:13 PM

Well, I really like this post because the author Bill Baker, gives us 4 steps for how to craft a story/presentation with the audience as your focus. Yahoo!


Articles of this kind are not that common. We mostly see posts on how to structure a story or presentation. The gold in this article are the suggestions Baker gives us to hone in on the audience first.


Try this out and see the difference it makes in the quality of your interactions with listeners.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz