I’m sure you’ve been at an interview or a dinner party or a fundraiser and someone asks…”tell me about yourself”. Most of us define ourselves by the list of things we have done, the places we’ve been, the schools we’ve attended. But that’s not who we are. We are a collection of stories, not fables,... Read more »
We all know the saying, you only get one chance to make a first impression. This quote continues to be repeated, even though it is borderline cliché, because first impressions can make or break relationships.
“The main thing I try to do is write as clearly as I can. I rewrite a good deal to make it clear.” – E.B. White It could be argued that the editing process is more vital to writing than the act of writing itself.
Kraft had access to lots of consumer data, but like many other large companies struggling to implement ways to use their proprietary consumer information, the firm had not taken full advantage of it. Ad Age talked with Mr. Rupczynski about how Kraft evolved from marketing to mass consumer segments to more refined, individualized content and ad targeting.
Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in those 30-second scenes we call TV commercials. But for thousands of years, storytelling in marketing w...
And as we grow up, we do not lose our thirst for stories. I work with future leaders at Stanford to help them develop compelling stories that achieve their management goals — and I’ve developed a seven-part formula for storytelling success in presentations and business meetings.
Change. It’s the one constant in this industry, and it’s the number one reasons brand managers are struggling to spend their nights in restful slumber. In the Advertising Week panel “What Keeps CMOs Up at Night,” marketing managers from Dell, Allstate, and Mondelez, and Lisa Donohue of Starcom USA discussed their fears about the future. Here are five reasons your CMO can’t get some good shut-eye....
Storytelling can be complex and the information about storytelling, well, overwhelming. The good news, is that you can start either way — from the future (with a vision story) or the past (with an origin story). In this article I want to show you simple ways that you can dive right into telling your story (without fretting or worrying so much if you’re getting it right). In a recent client workshop in New York City we unpacked this process, sharing some of my favorite ways to lead off any purposeful story. I shared six kick-off phrases that ANYONE can use to start a story in a way that’s compelling, uplifting, and inspiring. I like to think of it as Mad-Libs for transformational storytelling! The Story Literally Spills Out Of You, When You Use One Of These 6 Kick-Off Phrases. These 6 strategies are something we cover in great depth in our StoryU Online course Undeniable Story. Today, I want to share with you a few of them that are really important in setting the context and frame for your marketing, storytelling, and leadership efforts....
New Survey: 70% Say Presentation Skills Are Critical For Career Success Forbes The findings reflect just how important presentations skills are to one's career, and also reveal the extreme measures people take to get out of giving a presentation.
Does Your Company Story Have These 5 Essentials? by Douglas Karr on Marketing Technology Blog Don’t have dramatic beginnings? Don’t worry. The trick is building an engaging narrative that pulls people through to the end. Five essential ingredients will get you there. Our storytelling map walks you through them and illustrates them in action with our story about New Resource Bank’s founding, vision and mission.The five essential elements to a great company story are to provide your unique value proposition, inspire your audience, include your accomplishments, share your challenges, add your vision!