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The art of getting IT

The art of getting IT | Intelligent Communications | Scoop.it

Via The Digital Rocking Chair
Insight Narrator's insight:

Couldn't agree more about the need to give direction and purpose. No longer can communicators get away with leaving the gaps for the audience to fill for themselves.  You need to answer the question, define the desired outcome and map out the journey warts and all.

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The Digital Rocking Chair's curator insight, December 10, 2013 10:28 PM


Simon Staffans:  "If I had a euro for every time I’ve heard someone lambaste a buyer, a producer, a commissioner or a head of programming for ”not getting it”, I would have … well, quite a few euros" ...

MWA's curator insight, December 12, 2013 4:18 AM

Lovely words from our very own Simon Staffans

Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers

7 Simple Steps That Will Help You Tell a Story About Your Business - DIY Marketers | Intelligent Communications | Scoop.it

Business storytelling is becoming more and more important this year.  You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.


So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.


The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 6, 11:09 AM

If you're interested in how to tell your business or brand story, follow these 7 simple steps.

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The Four Truths of the Storyteller

The Four Truths of the Storyteller | Intelligent Communications | Scoop.it

I'm in the business of creating compelling stories. As a filmmaker, I need to understand how stories touch audiences—why one story is an instantly appealing box office success while another fails miserably to connect. I’ve been fortunate enough to work with some of the world’s most talented storytellers—gifted directors, novelists, screenwriters, actors, and other producers—and from them I’ve gleaned insights into the alchemy of great stories. Make no mistake, a hit movie is still an elusive target, and I’ve had my share of flops. But experience has at least provided me with a clear sense of the essential elements of a story and how to tap into its power.


The power of storytelling is also central to my work as a business executive and entrepreneur. Over the years, I’ve learned that the ability to articulate your story or that of your company is crucial in almost every phase of enterprise management. It works all along the business food chain: A great salesperson knows how to tell a story in which the product is the hero. A successful line manager can rally the team to extraordinary efforts through a story that shows how short-term sacrifice leads to long-term success. An effective CEO uses an emotional narrative about the company’s mission to attract investors and partners, to set lofty goals, and to inspire employees.


Sometimes, a well-crafted story can even transform a seemingly hopeless situation into an unexpected triumph....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 9, 2:44 AM

Peter Guber says the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission.

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17 visualisation tools to make your data beautiful

17 visualisation tools to make your data beautiful | Intelligent Communications | Scoop.it
You don’t need to be a seasoned data scientist or have a degree in graphic design in order to create incredible data visualisations.
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TED Talks To Spark Your Passion For Storytelling During Presentations

TED Talks To Spark Your Passion For Storytelling During Presentations | Intelligent Communications | Scoop.it
By now, most of you probably know that storytelling is essential for the success of (most) presentations.
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The End of Expertise - blogs.hbr.org (blog)

The End of Expertise - blogs.hbr.org (blog) | Intelligent Communications | Scoop.it
How to build trust in a new era.
Insight Narrator's insight:
Is 'what you know' now the commodity? The power of relationships in professional services will continue to trump expertise.
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Beau Lotto On Perception + Storytelling: How We Experience the Meaning We Create

2015 Future of StoryTelling Summit Speaker: Beau Lotto Neuroscientist & Founder, Lottolab Apply to attend: www.fost.org Beau Lotto’s research into…

Via Karen Dietz
Insight Narrator's insight:

This video highlights the challenges we have in trying to tell stories with data and the importance of turning passive, uni dimensional information that can appear purely conceptual, into a tangible story that relates to the physical world that we experience.  That is why metaphors work so well in data storytelling - they help us relate to something that is already real in our minds.

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Karen Dietz's curator insight, October 6, 2015 12:04 PM

What a great 4.24 minute video! Here neuroscientist Beau Lotto from the UK talks about human perception, how our perception is linked to storytelling, and how we create meaning for ourselves and others.


He also talks about social media and what that means for storytelling. Lotto shares what to do next -- how to think about storytelling and what steps to take to ensure a better future.


Anyone in business can benefit from Lotto's work -- whether you are a leader, trainer, or marketer. This video is good stuff to know about, think about, and do something about.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Why you should never trust a data visualisation | News | The Guardian

Why you should never trust a data visualisation | News | The Guardian | Intelligent Communications | Scoop.it
Pete Warden is spot on about being sceptical of data, but it is data visualisation, not data science, where caution is most crucial
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Getting an Audience to Remember Your Presentation - blogs.hbr.org (blog)

Getting an Audience to Remember Your Presentation - blogs.hbr.org (blog) | Intelligent Communications | Scoop.it
Designing better presentations with cognitive science.
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How Storytelling Archetypes Work for Your Brand

How Storytelling Archetypes Work for Your Brand - Storytelling for Brands - Medium
I bet you’ve been hearing about brand storytelling for a while now. Especially if you’re a small business owner on the l…

Via Neil Gains
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National Storytelling Week + Fab Basic Storytelling Tips

National Storytelling Week + Fab Basic Storytelling Tips | Intelligent Communications | Scoop.it
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.

Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's curator insight, February 4, 2015 6:05 PM

Did you know it's National Storytelling Week? Well -- now you do :))


I always advocate for oral storytelling in business because of the critical skills people learn that go way beyond making a sale (although that's important, too). Skills like better communication, visual language and design, leadership, transformation, thinking on your feet, customer connection, word of mouth marketing, etc. I could go on and on. 


It takes longer to learn these skills through writing. I'm all about finding hacks (maximum return with less time) for greater efficiencies. Storytelling is a great hack for all kinds of purposes.


Of course it takes time to learn oral story skills! But it's all about taking the time now to build those skills so you can go fast later. 


Story on!

Dominique Taste's curator insight, February 5, 2015 2:15 PM

10 étapes à transposer de la pratique du conte oral au storytelling et quelques conseils pour vous entraîner, mémoriser et bien restituer votre storytelling à l'oral.

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When to Sell with Facts and Figures, and When to Appeal to Emotions

When to Sell with Facts and Figures, and When to Appeal to Emotions | Intelligent Communications | Scoop.it
Most of our purchase decisions take place unconsciously.
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The Ace Up Your Sleeve: 6 Proven Methods of Persuasion

The Ace Up Your Sleeve: 6 Proven Methods of Persuasion | Intelligent Communications | Scoop.it
Presentations are a gamble; they’re risky. You invest valuable time and money, but you can’t predict the presentation climate that you will be dealt. You cannot calculate the exact mood of the audience or control all variables of the situation.
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How to Use Story Theory to Create Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
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The Importance Of Empathy & Storytelling: 9 Points

The Importance Of Empathy & Storytelling: 9 Points | Intelligent Communications | Scoop.it
Firesteel is your platform for social change, led by Washington YWCAs. A community of shared knowledge with a commitment to end homelessness in Washington State, we believe we can make a difference. Are you ready to add your voice?

Via Karen Dietz
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Karen Dietz's curator insight, April 7, 11:18 AM

Empathy and storytelling is a popular topic these days, and here's another great post about it. 

 

In particular I love the 9 points made about the why and wherefor of empathy, its significance in storytelling, and the results produced. Even better, I really like the examples and research shared.

 

This is a great primer to keep handy. 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Thinking Strategically about Leadership Storytelling: 4 Steps

Thinking Strategically about Leadership Storytelling: 4 Steps | Intelligent Communications | Scoop.it
There is no denying that storytelling is on people’s minds these days, especially in terms of communication skills leaders need to effectively direct, influence and inspire others.

Via Karen Dietz
Insight Narrator's insight:

A good article on the importance of beginning with the end in mind and considering 'why' you are telling a story to make your point.  To do this you need to align not just your story to the audience needs - but also to the expected outcome you want to achieve. Not story for story sake.

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Karen Dietz's curator insight, December 8, 2015 5:13 PM

Well, I really like this post because the author Bill Baker, gives us 4 steps for how to craft a story/presentation with the audience as your focus. Yahoo!


Articles of this kind are not that common. We mostly see posts on how to structure a story or presentation. The gold in this article are the suggestions Baker gives us to hone in on the audience first.


Try this out and see the difference it makes in the quality of your interactions with listeners.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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In business, storytelling should not be a performance.

In business, storytelling should not be a performance. | Intelligent Communications | Scoop.it

Too oThe art of storytelling is not all about the show. In fact, good storytelling is invisible. Find out how you can master this art here:


Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, October 21, 2015 1:02 PM

The word "storytelling often conjures up images of a theatrical performance.   But in In business, performance storytelling can be an audience turn-off.  In this article, Shawn Callahan, a leading storytelling expert, talks about the need for business people to stay away from what he refers to as "Big S" storytelling and shows how and why "small s," or personal anecdotes, are far more effective..  

Great read! 


This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

Jim Signorelli,Story-Lab's curator insight, October 21, 2015 3:16 PM
:

The word "storytelling often conjures up images of a theatrical performance.   But in In business, performance storytelling can be an audience turn-off.  In this article, Shawn Callahan, a leading storytelling expert, talks about the need for business people to stay away from what he refers to as "Big S" storytelling and shows how and why "small s," or personal anecdotes, are far more effective..  

Great read! 


Jim Signorelli 

President Story-Lab

Jim Signorelli,Story-Lab's curator insight, October 21, 2015 3:17 PM

The word "storytelling often conjures up images of a theatrical performance.   But in In business, performance storytelling can be an audience turn-off.  In this article, Shawn Callahan, a leading storytelling expert, talks about the need for business people to stay away from what he refers to as "Big S" storytelling and shows how and why "small s," or personal anecdotes, are far more impactful. 


Jim Signorelli

President Story-Lab 

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Two Ways to Keep Your Data from Tricking You - blogs.hbr.org (blog)

Two Ways to Keep Your Data from Tricking You - blogs.hbr.org (blog) | Intelligent Communications | Scoop.it
Have a hypothesis and look for interactions.
Insight Narrator's insight:
More support for deductive approach and use of hypotheses in data storytelling. But to get to a good considered hypotheses you need be all over the context, conflict and the central question first. Without an understanding of this hypothesis likely to be weak.
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Data Storytelling: 6 Ways To Do It Throughout the Customer Lifecycle

Data Storytelling: 6 Ways To Do It Throughout the Customer Lifecycle | Intelligent Communications | Scoop.it
Examples from IBM, OkCupid, and more.

Via Karen Dietz
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Karen Dietz's curator insight, October 5, 2015 11:49 AM

What a great article from HBR! Written by Alexandra Samuel, this post focuses on the different kinds of stories a company can tell with data throughout the customer life cycle. Yahoo!


We continue to get more sophisticated around telling stories with data. This post adds to our knowledge by talking about different kinds of data stories to tell, depending on where you customer is in the buying/engagement cycle.


I love that Samuel brought examples into the post for each different kind of story.


Now -- here's the rub -- data alone does not tell a story. So pay attention when you are sharing data that you are also actually telling a story, too. Make sure you create the present day setting, offer a problem or challenge, share what your data is telling you, deliver the opportunity + benefits available, deliver a strong close and a vision for what's possible.


OK -- go have fun digging into this piece, looking at the examples, and crafting your own kinds of data stories that connect with your customers using this model.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it  @kdietz

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Do Business Intelligence and Insights Have a Future? Yes, If We Learn These ... - Business 2 Community

Do Business Intelligence and Insights Have a Future? Yes, If We Learn These ... - Business 2 Community | Intelligent Communications | Scoop.it
Business 2 CommunityDo Business Intelligence and Insights Have a Future? Yes, If We Learn These ...
Insight Narrator's insight:
Couldn't agree more that 'bionic' researchers or data professionals need to improve storytelling and synthesis skills to match methodological expertise. These skills are in demand and have the potential to rapidly increase influence of information.
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Future of StoryTelling Glen Keane

The future of visual storytelling? Using VR to draw in 3 dimensions. Great 5 minute clip from the Future of Storytelling
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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Intelligent Communications | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris, Karen Dietz
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Karen Dietz's curator insight, February 2, 2015 11:38 AM

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

Cathryn Wellner's curator insight, February 3, 2015 9:35 PM

Good one, Gregg Morris. Thanks!

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TED: Navi Radjou: Creative problem-solving in the face of extreme limits - Navi Radjou (2014)

TED: Navi Radjou: Creative problem-solving in the face of extreme limits - Navi Radjou (2014) | Intelligent Communications | Scoop.it
Navi Radjou has spent years studying "jugaad," also known as frugal innovation. Pioneered by entrepreneurs in emerging markets who figured out how to get spectacular value from limited resources, the practice has now caught on globally.
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10 Facts About Visual Content For Digital Marketing

10 Facts About Visual Content For Digital Marketing | Intelligent Communications | Scoop.it
There’s no denying it: people love visual content. Presentations, infographics, and motion design videos are just a few examples of visual content that will endear you to your audience.
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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Intelligent Communications | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.

Via Karen Dietz
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Karen Dietz's curator insight, December 4, 2014 4:45 PM

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it