Intelligent Communications
1.8K views | +0 today
Follow
Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
Your new post is loading...
Your new post is loading...
Rescooped by Insight Narrator from Just Story It! Biz Storytelling
Scoop.it!

Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Intelligent Communications | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?

Via Karen Dietz
more...
Karen Dietz's curator insight, June 11, 2014 7:06 PM

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Insight Narrator from Storytelling threads
Scoop.it!

Connecting Storytelling & The Customer Experience

Connecting Storytelling & The Customer Experience | Intelligent Communications | Scoop.it
Archetypes as Behaviors An archetype is essentially 'a universally understood symbol, term, or pattern of behavior, which serves as a prototype upon which others are copied, patterned, or emulated.' Jung talked about archetypes as universal,...

Via Karen Dietz, Neil Gains
more...
Denyse Drummond-Dunn's curator insight, December 3, 2013 3:49 AM

Interesting new persepctive on the customer journey; hope you find inspiration in it.

LaraBadioli's curator insight, December 3, 2013 8:42 AM

Archetipi e storie universali

Siegfried Holle's curator insight, December 6, 2013 6:54 PM

Good stories have better traction and outcomes