It’s human, it’s simple, it’s visual and it’s curated.
When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc.
“OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money.
For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.