Intelligent Communications
1.8K views | +0 today
Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
Your new post is loading...
Your new post is loading...
Rescooped by Insight Narrator from Content Curation World!

Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 

Via Robin Good
carmen blyth's curator insight, May 22, 2013 9:31 PM

Distilled images woven into a story

Tyler Richendollar's curator insight, July 1, 2013 10:41 AM

Getty Images just knocked it out of the park with this. Great use of music, too. 


Linda Allen's curator insight, July 1, 2013 1:17 PM


Rescooped by Insight Narrator from Public Relations & Social Media Insight!

Forget big data, think content curation: Gartner

Forget big data, think content curation: Gartner | Intelligent Communications |

It’s human, it’s simple, it’s visual and it’s curated.


When it comes to social marketing, organizations are more focused on curated content rather than big data, according to Jake Sorofman, research director for analyst firm Gartner Inc. 

“OK, don’t forget about big data – it’s a big deal,” Sorofman wrote in a recent blog. “But, these, days content may be giving data a run for it money.


For instance, Gartner’s 2013 Digital Marketing Spending Survey found that content creation and social marketing accounted for 21 per cent of digital marketing budgets and as much as 47 per cent of companies see content creation and curation as the top role of their social marketing teams. The survey queried 200 marketers from North American firms with more than $500 million in annual revenues on how they allocate their budgets and which activities are contributing to their success....


Via Jeff Domansky
Jeff Domansky's curator insight, April 13, 2013 7:52 PM

Curation plays a key role in social marketing according to Gartner's Jake Sorofman

Insight Narrator's comment, April 15, 2013 7:47 AM
Investment in multiple skill-sets is critical. Don't put all your eggs in the 'big data' basket at the expense of good content creators!