Intelligent Communications
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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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Rescooped by Insight Narrator from Just Story It! Biz Storytelling
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How to Use Metaphors for Way Better Biz Storytelling

How to Use Metaphors for Way Better Biz Storytelling | Intelligent Communications | Scoop.it
Blog post at Enchanting Marketing : You know your writing needs to stand out.

You want to inspire your readers to take action, change their beliefs, or to buy something.
[..]

Via Karen Dietz
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Denyse Drummond-Dunn's curator insight, May 2, 2013 5:39 AM

Useful explanation of what metaphors are and why they can add spice to your storytelling. Thanks Henneke for the post and Karen for sharing.

Hamid Hameed's comment, May 2, 2013 7:17 AM
interesting
Alison D. Gilbert's curator insight, May 2, 2013 4:10 PM

The magic of metaphors.

Rescooped by Insight Narrator from Just Story It! Biz Storytelling
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Using Cliffhangers: How to Keep Your Audience Reading/Listening

Using Cliffhangers: How to Keep Your Audience Reading/Listening | Intelligent Communications | Scoop.it
Listen ... Just because you got people to read your headline doesn't mean your job is done. Nor is your job done if they read the first sentence. Or

Via Karen Dietz
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Karen Dietz's comment, April 30, 2013 11:48 AM
How great! I am happy you are finding different uses for the material here.
Teresa Carvalho's comment, May 1, 2013 5:42 PM
Thanks for your comments. They're always useful.
Karen Dietz's comment, May 1, 2013 7:31 PM
Thank you Teresa! Have a great day.