Intelligent Communications
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Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
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Rescooped by Insight Narrator from Just Story It! Biz Storytelling
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5 Reasons Why Content Marketing + Stories Fail

5 Reasons Why Content Marketing + Stories Fail | Intelligent Communications | Scoop.it
Every brand has a great story to tell. But please, don’t call it content.

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 2014 4:44 PM

Most posts with a headline like this end up focusing on missing story elements: no identifiable character, no emotion, not language of the senses (LOTS), no contrast, etc.


But not this one! The author Greg Satell takes a totally different approach. For him, here's what screws up effective business storytelling (and I concur):

  1. Lack of respect for the creative process
  2. A mission/vision is not a transaction
  3. No spending the time to whip a rough story into a stellar one
  4. Not getting trapped by ROI
  5. Getting 'emotional connection' backwards


There are a lot of terrific insights in this article that will help you propel your business storytelling forward in order to achieve the results you desire. Dig in and enjoy the provocative thinking here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


malek's curator insight, May 13, 2014 7:50 AM

"True emotional connections come from passion and passionate people are committed not because they’ve made a strategic choice, but because they have answered a calling and never felt like they had a choice".

Jim Signorelli,Story-Lab's curator insight, May 13, 2014 10:18 AM

One of the better articles I've read a out content marketing and brand storytelling. I love the point Greg makes about getting the emotional connection backwards. Just one of many pearls!

Rescooped by Insight Narrator from Public Relations & Social Marketing Insight
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Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review

Telling Stories with Visual Data: A Glimpse into the Future of Narrative | Harvard Business Review | Intelligent Communications | Scoop.it

Below is a screen grab of a masterful interactive data visualization. This narrative-driven piece byPitch Interactive manages the extra-tricky task of balancing heavy subject matter with a clear story and compelling visuals. It's a glimpse into the future of data-driven storytelling. Perhaps the most interesting thing about the piece is that it wasn't commissioned by a media organization. It was built by Pitch as a way to explore and understand this complex topic. Bravo.

 

The full data visualization is here — it's worth watching, and scrolling over for a more in-depth view.


Via Jeff Domansky
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Jeff Domansky's curator insight, April 13, 2013 10:56 PM

Impressive storytelling using data.

Insight Narrator's comment, April 15, 2013 7:48 AM
Very rarely do I come across a great piece of data visualisation that I feel will really add value to the insight communication process, but this is a great example of combining technology, data insights and storytelling. Others should watch and learn.