Intelligent Communications
7.4K views | +21 today
Follow
Intelligent Communications
Hot topics in storytelling, data, content and presentation skills.
Your new post is loading...
Your new post is loading...
Rescooped by Insight Narrator from Just Story It! Biz Storytelling
Scoop.it!

How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Intelligent Communications | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…

Via Karen Dietz
more...
Karen Dietz's curator insight, October 22, 2014 4:13 PM

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article, written by Tony Zambito for the Business2Community blog explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Clayton Bye's curator insight, October 23, 2014 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

Rescooped by Insight Narrator from Curation, Social Business and Beyond
Scoop.it!

7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | Intelligent Communications | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
more...
AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Rescooped by Insight Narrator from Just Story It! Biz Storytelling
Scoop.it!

B2B Case Study 'Stories': Get Beyond Boring Please!

B2B Case Study 'Stories': Get Beyond Boring Please! | Intelligent Communications | Scoop.it
B2B case studies that move beyond boring "Situation, Action, Results" formulas and use storytelling will engage readers and buyers.

Via Karen Dietz
more...
Karen Dietz's curator insight, April 24, 2014 10:44 AM

Yes, I agree with my colleague Andrew Nemiccolo, the author of this article -- most business case studies are BORING boring boring.


Good grief -- you'd think by now after all these years of business storytelling work (since late 1990s), we wouldn't find case studies that are not stories. It's sad but true -- we find them aplenty.


Nemiccolo has written a nice piece here about how to get out of the boring case study rut based on a very outmoded structure. He's got a good example of what we typically see. Nemiccolo then poses some questions about the example to turn it into a story.


Get with the program folks! Read this article and re-write  your case studies so you can get more traction. Don't leave business on the table with case studies that will put your readers to sleep.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it