Coolest Voiceover of the Week...Apple releases ‘We Believe’ iPad 2 commercial...In a word...'Perfect.'(Text Included)| The Loop | Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals |
Apple + Peter Coyote voiceover = as good as it gets...

Ad copy:

VO: This is what we believe. Technology alone is not enough.
Faster, thinner, lighter — those are all good things.
But when technology gets out of the way,
everything becomes more delightful, even magical.
That’s when you leap forward.
That’s when you end up with something like this.

The Loop: "Apple's TV commercials are almost as legendary as its products and there is a new one released for the iPad 2. Dubbed 'We Believe' the commercial talks about..."