It's fascinating to rewatch this interview 15 years later, knowing what we know now...As brilliant a marketer as Steve Jobs was innately, can't help but think that the "brainwashing" he got at Pixar deeply affected the way he looked at things, and he then carried those lessons with him when he returned to Apple with heightened and more focused storytelling abilities...
[Thanks to fellow Scoop.it curator "Axelletess" for posting this.]
"We remember Steve Jobs who died yesterday (October 5, 2011). In this clip from 1996 Steve Jobs, co-founder of Apple, talks about his company, Pixar, which creates animated characters and movies with computer software, and John Lasseter, the director of the Pixar film, "Toy Story", which follows toys that come to life."
"I love to see interviews where Steve Jobs talks about the Pixar adventure. Another innovative company.
Stories, stories and stories drive us..."