Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals
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Steve Jobs, co-founder of Apple, talks about his company, Pixar, in 1996 Interview with Charlie Rose and John Lasseter | PBS

Steve Jobs, co-founder of Apple, talks about his company, Pixar, in 1996 Interview with Charlie Rose and John Lasseter | PBS | Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals | Scoop.it

It's fascinating to rewatch this interview 15 years later, knowing what we know now...As brilliant a marketer as Steve Jobs was innately, can't help but think that the "brainwashing" he got at Pixar deeply affected the way he looked at things, and he then carried those lessons with him when he returned to Apple with heightened and more focused storytelling abilities...
[Thanks to fellow Scoop.it curator "Axelletess" for posting this.]


"We remember Steve Jobs who died yesterday (October 5, 2011). In this clip from 1996 Steve Jobs, co-founder of Apple, talks about his company, Pixar, which creates animated characters and movies with computer software, and John Lasseter, the director of the Pixar film, "Toy Story", which follows toys that come to life."

 

"I love to see interviews where Steve Jobs talks about the Pixar adventure. Another innovative company.
Stories, stories and stories drive us..."


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Not Booking Narration Work? Maybe You Aren't A "Vivid" Enough Voice Actor?...Storytelling Can Get You the Job | TalentZoo.com

Not Booking Narration Work? Maybe You Aren't A "Vivid" Enough Voice Actor?...Storytelling Can Get You the Job | TalentZoo.com | Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals | Scoop.it
This eye-opening article from TalentZoo, which while not specifically written for an audience of voiceover professionals, makes a great and very important point which most definitely applies to voice talent...If your storytelling skills aren't finely honed, and you aren't really engaging, and persuasive to your listeners, your chances of getting the job diminish. Even a great set of pipes and top notch recording equipment can't make up for an uninteresting, detached performance...Time to get reading...

Talent Zoo: "Studies regarding bias and decision-making, initiated by the 2002 Nobel Prize winning psychologist, Daniel Kahneman, find that the “vividness bias” is one of the most persuasive tools in the communication toolkit. Indeed, studies find that “vividness” will sell what analytical tools won’t. And what is vividness? It’s colorful, animated, lively, exuberant information—the stuff found in a good story. Dull stuff may be equally or even more valuable, but it won’t get the hearing of a good story..."
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