A recent study done on the impact of attractive websites on human behavior found that visitors tend to trust attractive websites more and view them more favorably.
[Thanks to Scoop.iteer, Martin Gysler, for posting first.]
"People judge books by the cover, and other people by their looks....What does that have to do with your blog? Everything!
'As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.”—Dr. Brent Coker...'"
Via Martin Gysler