How Your Brand Colors Impact Your Audience | Inside Voiceover—Cutting-edge Insights + Enlightening, Entertaining News for Voiceover Professionals | Scoop.it

Excellent chart and observations on things you should know and consider regarding the usage of colors in your branding and marketing.

 

Interestingly, for many of you who've had the good fortune of working with master voice actor and coach, Thom Pinto (http://www.thompinto.com/), and are familiar with using colors to inform your voiceover performances, large parts of this chart may seem familiar, since this chart closely matches much of Thom's "voiceover color chart." (All that's mssing is the magical quality of "silver," the softness of  "pink," "purple's" sensuality and "Black" is just not quite the same badass...)

 

[H/t to the always- excellent Jan Gordon, for posting this first]

 

This article and infographic posted by Chelsey Kilser and Daily Infographic and is about the of findings from Entrepreneur, TheLogoFactory and Logodesignworks. 

 

Jan Gordon:

 

Effective social business requires a strong brand message,  great content and the ability to build community through deeper engagement and is first and foremost. However, the way you package your services matters and the colors you use are very important.

 

Excerpt:

 

"Colors matter and they are one of the factors that keeps your company standing out, gives your company a voice and gives you leverage over other similar companies."

 

Here are a few takeaways:

 

**The true colors of the world's top brands:

   

     *29% use red

     *33% use blue

     *13% use yellow

     *28% use black or grayscale

 

**Good information about how people respond to different colors

 

     Here are just a few:

 

      *Red is agressive, provacative, attention-

        grabbing

 

      *Purple signifies royalty, sophistication, mystery

 

      *Black means prestige, value, timelessness

 

      *Brown is earthlike, natural, simplistic

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

See article and infographic here: [http://bit.ly/OjaJjM]  


Via janlgordon