Great review of Empathic Emotions and response throughout history. Well told and illustrated. Extending this further to agency / marketing approaches, its easy to see how basic human nature plays a role in the Brand Narrative.
JPMorgan Chase & Co., the target of at least eight Justice Department investigations, was mocked and taunted by Twitter users after asking followers to send questions to an executive using the hashtag #AskJPM.
transparancy in digital marketing deserves a measured understanding of "what" you are allowing your follwers into..and more importantly, what you are asking them to "engage in" on your behalf
Tips for using gamification in your content marketing strategy
1. Start small. If you've never tried gamification, it's a good idea to start with a simple "game" so you can gauge results and become familiar with how the theory works. A good way to start is rewarding visitors for liking your Facebook page, following your company site on Twitter or viewing your videos on YouTube.
2. Break up the "game" into manageable pieces. If your game or the reward system you're creating for your Web site is so complex that you need a two-inch-thick manual to figure it out, your site visitors are going to throw up their hands in dismay. A better approach is to divide the new activities and new goals into small pieces that visitors can learn about gradually.
3. Tie gamification to your marketing goals. While it's exciting to see a surge in site visitors due to your new gamification plan, make sure to structure your plan so that such visitors don't just "play" your game and exit the site, doing little towards increasing your bottom line or creating better product awareness.
4. Get help. Gamification can be a little tricky, especially when you first begin. Plus, unlike traditional content marketing, it requires regular maintenance and updating. If you're like most small business/Web site owners, you're already wearing a number of hats. There are several companies, such as Badgeville and Gigya, that specialize in creating and administering gamification programs.
Us based Hotel chains haven't fully tapped the potential of social media. Sponsored / paid reviews isn't social media. Consumer or candidate engagement with your brand is a totally different level of committment.
Listen to the best internet radio, crafted by people who know and love music. Or legally share your own online mix, a streaming playlist with 8 or more tracks.
My daughter found this App. Unlike Pandora, it let's you play based on genre and more importanly by the "mood" or "circumstances" you are in at the moment. Feel like a Party...got it. Feel like a "fun summer day", you can find it.
Recently Volvo Cars Europe has launched a half research, half fun experience called “You Inside” to study what people usually carry in their cars, thus let consumers themselves inspire Volvo to design better and more personalised vehicles.
Facebook’s push for more engagement on its platform, to drive advertising and other monetization efforts (and to counterbalance that drooping stock price), is showing some gains, according to updated figures on both games and app usage released by...
American Tourister and Disney partnered for a chance to win prizes.
Juggernaut partnered with just one of our agency teams to develop a cool social scavenger hunt for a couple of iconic brands.
This project integrated various social media sites and brings the customer back for more chances to win. More importantly reinforcing the American Tourister brand through a scavenger hunt for luggage tags (Disney).
Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.