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Teen Social Media Infographic from Common Sense Media | Common Sense Media

Teen Social Media Infographic from Common Sense Media | Common Sense Media | Social Experiments | Scoop.it
RT @PaulBromford: Infographic: Teens love social media and SMS - but good old fashioned talking is preferred communication method http://t.co/6NXfmc0x...
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Social Experiments
Exploring social media and insights on successful projects
Curated by heyjuggernaut
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Brands Crowdsource Product Shoots via Instagram

Brands Crowdsource Product Shoots via Instagram | Social Experiments | Scoop.it
In a world increasingly filtered through Instagram, a carefully crafted photo shoot starts to look dated.
heyjuggernaut's insight:

montage abound.

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If You Thought Someone Couldn't Explain Empathy With A Dry-Erase Marker, You're Wrong

If You Thought Someone Couldn't Explain Empathy With A Dry-Erase Marker, You're Wrong | Social Experiments | Scoop.it
The science of being nice, mapped out all nice.
heyjuggernaut's insight:

Great review of Empathic Emotions and response throughout history. Well told and illustrated. Extending this further to agency / marketing approaches, its easy to see how basic human nature plays a role in the Brand Narrative.

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5 Reasons Millennials Are Quitting Facebook

5 Reasons Millennials Are Quitting Facebook | Social Experiments | Scoop.it
Even if you haven't quit Facebook, you probably know someone who has. Here are some reasons twenty-somethings are checking out of the social network.
heyjuggernaut's insight:

The overarching fact seems to be that there is becoming "less engagement" vs. quitting Facebook outright.

 

The rationale more often is the ability to :

1. gain more "engagement/ interaction" on other social platforms such as "Twitter or Instagram".

2. Limit the exposure that Facebook allows to the general public about an invididual without truly knowing the individual (aka - employers making a value judgement on the person's content).

 

Summed up best by Max Zeller from University of Pittsburgh "'IS THIS A DIGITAL REPRESENTATION OF ME?! THIS ISNT ME. I'M ME. THERE CAN'T BE MORE THAN ONE ME. I MUST DESTROY THIS.'""

 

 

 

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How to Choose the Best Social Media Platform for Your Business

How to Choose the Best Social Media Platform for Your Business | Social Experiments | Scoop.it
Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
heyjuggernaut's insight:

The trick doesn't seem to be platform but the choice of "how" to best integrate "accross" social media platforms.

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JPMorgan’s #AskJPM Twitter Hashtag Backfires Against Bank

JPMorgan’s #AskJPM Twitter Hashtag Backfires Against Bank | Social Experiments | Scoop.it
JPMorgan Chase & Co., the target of at least eight Justice Department investigations, was mocked and taunted by Twitter users after asking followers to send questions to an executive using the hashtag #AskJPM.
heyjuggernaut's insight:

transparancy in digital marketing deserves a measured understanding of "what" you are allowing your follwers into..and more importantly, what you are asking them to "engage in" on your behalf

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How to Use Gamification in Your Content Marketing Plan - Zerys | #TheMarketingAutomationAlert

How to Use Gamification in Your Content Marketing Plan - Zerys | #TheMarketingAutomationAlert | Social Experiments | Scoop.it

Digest...

 

Tips for using gamification in your content marketing strategy

1. Start small. If you've never tried gamification, it's a good idea to start with a simple "game" so you can gauge results and become familiar with how the theory works. A good way to start is rewarding visitors for liking your Facebook page, following your company site on Twitter or viewing your videos on YouTube.

2. Break up the "game" into manageable pieces. If your game or the reward system you're creating for your Web site is so complex that you need a two-inch-thick manual to figure it out, your site visitors are going to throw up their hands in dismay. A better approach is to divide the new activities and new goals into small pieces that visitors can learn about gradually.

3. Tie gamification to your marketing goals. While it's exciting to see a surge in site visitors due to your new gamification plan, make sure to structure your plan so that such visitors don't just "play" your game and exit the site, doing little towards increasing your bottom line or creating better product awareness.

4. Get help. Gamification can be a little tricky, especially when you first begin. Plus, unlike traditional content marketing, it requires regular maintenance and updating. If you're like most small business/Web site owners, you're already wearing a number of hats. There are several companies, such as Badgeville and Gigya, that specialize in creating and administering gamification programs.

 

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-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

 


Via iNeoMarketing, Lisa Rodriguez
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iNeoMarketing's curator insight, October 23, 2013 8:19 PM

Readers of the Alert know my affinity towards gamification, and if you have the means (read that as budget) then you want to at least investigate the outsourcing of gamification.

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4 Hotel Brands Delivering 5 Star Social Strategies

4 Hotel Brands Delivering 5 Star Social Strategies | Social Experiments | Scoop.it
heyjuggernaut's insight:

Us based Hotel chains haven't fully tapped the potential of social media. Sponsored / paid reviews isn't social media. Consumer or candidate engagement with your brand is a totally different level of committment.

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8tracks | Handcrafted internet radio | The best free music playlists online

8tracks | Handcrafted internet radio | The best free music playlists online | Social Experiments | Scoop.it
Listen to the best internet radio, crafted by people who know and love music. Or legally share your own online mix, a streaming playlist with 8 or more tracks.
heyjuggernaut's insight:

My daughter found this App. Unlike Pandora, it let's you play based on genre and more importanly by the "mood" or "circumstances" you are in at the moment. Feel like a Party...got it. Feel like a "fun summer day", you can find it.

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The Dreaded Stairs

Awesomeness...
heyjuggernaut's insight:

making the mundane fun and engaging.

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Volvo Turns to Social Media to Launch Contests on Facebook and Pinterest

Volvo Turns to Social Media to Launch Contests on Facebook and Pinterest | Social Experiments | Scoop.it

Recently Volvo Cars Europe has launched a half research, half fun experience called “You Inside” to study what people usually carry in their cars, thus let consumers themselves inspire Volvo to design better and more personalised vehicles.

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Campbell’s Unveils Warhol-inspired Cans along with the “Art of Soup” FB App

Campbell’s Unveils Warhol-inspired Cans along with the “Art of Soup” FB App | Social Experiments | Scoop.it
Hot on the heels of the announcement of its new Go Soup range for millenials in the U.S., Campbell Soup Co. launches another marketing initiative targeting youth and art lovers.
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Facebook Says It Now Has 235M Monthly Gamers, App Center Hits 150M Monthly Visitors

Facebook Says It Now Has 235M Monthly Gamers, App Center Hits 150M Monthly Visitors | Social Experiments | Scoop.it
Facebook’s push for more engagement on its platform, to drive advertising and other monetization efforts (and to counterbalance that drooping stock price), is showing some gains, according to updated figures on both games and app usage released by...
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Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort

Social Data Provider 33across Raises $13.1 Million For Products, Global Expansion Effort | Social Experiments | Scoop.it

Building their platform, then expanding on the platform for social analytics.

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2008 Triumph Thruxton - 'Steampunk Racer' by BCR

2008 Triumph Thruxton - 'Steampunk Racer' by BCR | Social Experiments | Scoop.it
Written by Ian Lee.
Speed hole: (noun) a sometimes superfluous modification where a hole is drilled into an automotive accessory, denoting a sporting aspect in relation to the machine.

Via Thierry
heyjuggernaut's insight:

killer

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Infographic: How to organically grow your web traffic

Infographic: How to organically grow your web traffic | Social Experiments | Scoop.it
When building web-content, I've found that a lot the effort that I've put into certain projects has been fruitless. Conversely, some of the things I've thought would be of nominal value to people t...
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American Tourister and Disney promotion expands the social graph.

American Tourister and Disney promotion expands the social graph. | Social Experiments | Scoop.it

American Tourister and Disney partnered for a chance to win prizes.

heyjuggernaut's insight:

Juggernaut partnered with just one of our agency teams to develop a cool social scavenger hunt for a couple of iconic brands.

 

This project integrated various social media sites and brings the customer back for more chances to win. More importantly reinforcing the American Tourister brand through a scavenger hunt for luggage tags (Disney).

 

Collect all 12 and your chances go up.

 

Enjoy

 

 

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A Look at the Social Mobile Marketing Paradox

A Look at the Social Mobile Marketing Paradox | Social Experiments | Scoop.it
Today's good news, thanks to social, mobile and content marketing, is every brand, company and personal brand has exponentially more touch points.

Via janlgordon
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janlgordon's curator insight, November 20, 2013 10:58 PM

This article was written by our top Scoopiteer, Marty Smith for Curatti


Here is are a few highlights:


What is the real social mobile marketing Paradox?


The real social mobile marketing paradox is we don’t know what we don’t know.


Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no “best practices” exist.


How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1bRQg0V]

oconnorandkelly's curator insight, November 21, 2013 12:17 PM

#smarterbiz

NCLocal's curator insight, December 9, 2013 11:29 AM

Thanks - great insights for later to digest.

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Ten Great Marketing Blogs | Social Media Today

Ten Great Marketing Blogs | Social Media Today | Social Experiments | Scoop.it
Here are ten marketing blogs that every B2B marketer should read.

Via Wendy Flanagan
heyjuggernaut's insight:

good stuff

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Wendy Flanagan's curator insight, October 28, 2013 8:55 AM

@jonmiller making news today!

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Why Phablets Are Huge in South Korea

Why Phablets Are Huge in South Korea | Social Experiments | Scoop.it
Phablets are considered by some to be in a kind of no-man's land among devices — either oversized for a smartphone or too small for a tablet.
heyjuggernaut's insight:

simply a question of to go BIG or stay at home;).

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Is Twitter the next big mobile commerce powerhouse? - Mobile Marketer - Social networks

Is Twitter the next big mobile commerce powerhouse? - Mobile Marketer - Social networks | Social Experiments | Scoop.it
In a sign that Twitter is looking to extend its mobile and social weight to commerce in a potentially significant way, the company recently hired its first ever head of commerce.
heyjuggernaut's insight:

if Amex is an indictor, it coudl have legs. NFC would be an optimal addition

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Ad Agency Answers 140-Character Twitter Briefs in 24 Hours

Ad Agency Answers 140-Character Twitter Briefs in 24 Hours | Social Experiments | Scoop.it
Using Twitter as a medium, the World's Fastest Agency will respond from briefing to idea within 24 hours.
heyjuggernaut's insight:

Does speed = quality?

What premium would Brands place on 24 hour turn around vs. strategy.

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70pc of consumers seek new products from Facebook friends, not brands: study

70pc of consumers seek new products from Facebook friends, not brands: study | Social Experiments | Scoop.it
Barneys redesigned ecommerce siteSeventy percent of consumers prefer to hear about new products from Facebook friends rather than brands, according to a new report by 8thBridge.
heyjuggernaut's insight:

Why is it that stragegy besets the tactical implementation but after the initial launch, Thirty-five percent of retailers studied had Facebook applications that were out of date or not functioning.

 

Couple that with 51% of the Retailers in a survey find that "PinIt" is being added for Pinterest to the sites when less than 0.11% of traffic upstream is coming from this source today.

 

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LinkedIn Unveils Redesigned Company Pages: Simpler, More Visual, And More Relevant | TechCrunch

LinkedIn Unveils Redesigned Company Pages: Simpler, More Visual, And More Relevant | TechCrunch | Social Experiments | Scoop.it

LinkedIn plans to roll out a new version of its company pages today, part of a broader attempt to redesign and simplify its core products, including its homepage.

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How to create an effective mobile, social campaign

How to create an effective mobile, social campaign | Social Experiments | Scoop.it
Mobile and social inherently complement each other and marketers are increasingly marrying the two to deepen their relationship with consumers. However, simply linking to a Facebook or Twitter page is no longer enough.
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YouTube: The Secret Ingredient for Job Recruitment [INFOGRAPHIC]

YouTube: The Secret Ingredient for Job Recruitment [INFOGRAPHIC] | Social Experiments | Scoop.it
Recruiters, are you are using YouTube in your search for job candidates?
If you're not, you may be overlooking a wealth of resources on the Internet's third largest site, after Google and Facebook.
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