Inside Google
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Inside Google
Inside #Google World. English & French. (discover also my others topics Inside #Amazon & Inside #Microsoft)
Curated by Leroux Sylvain
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Best Global Brands 2013 - #2 Google

Best Global Brands 2013 - #2 Google | Inside Google | Scoop.it

Interbrand Best Global Brands 2013 Brand Profiles Overview

Leroux Sylvain's insight:

"Tech-savvy or not, anyone who has continuous, or even intermittent, access to the internet is aware of the brand, and likely a user of at least one of its numerous offerings. Whether through phone, tablet, computer, or car, the brand is ever-present. As powerful as it is ubiquitous, Google controls about one-third of all online advertising spending, according to eMarketer research."

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Motorola Rolls Out First Ad for Moto X Smartphone

Motorola Rolls Out First Ad for Moto X Smartphone | Inside Google | Scoop.it
the first phone from google-owned motorola, the moto x, will be assembled in the u.s., according to a patriotic new ad campaign.

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Sylvain Leroux's curator insight, July 4, 2013 4:39 AM

With the tagline "Designed by you. Assembled in the USA"

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Google named Advertiser of the Year

Google named Advertiser of the Year | Inside Google | Scoop.it
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year.

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Google Hires Guy Kawasaki to ReInvigorate Motorola Brand

Google Hires Guy Kawasaki to ReInvigorate Motorola Brand | Inside Google | Scoop.it
Google definitely got itself a solid portfolio of devices and technologies when it acquired Motorola Mobility, but if the Motorola brand doesn’t exactly stir strong feelings in you, you’re not alone. Google itself apparently feels the same way.
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Lance Holland's curator insight, March 18, 2013 4:35 AM

Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand.

Kasem Tanom's comment, March 18, 2013 6:14 AM
I agree with you google is a strong brand and by working along side Motorolla it will help increase brand awareness and strength and will benefit both companies as they are enhancing their brand and more consumers will be exposed to brand aware of the two brands which in the end may result in the two companies forming stronger relationships with consumers. A question which I need to ask is do you think Imc plays a major role in branding for the two companies?
Gavin Lionheart's comment, March 18, 2013 6:43 AM
Motorolla is an extremly popular used phones, by using google as said above can create strong brand awareness and strength to benefit companies. By exposing Motorolla to google they are able to form a relationship which will give equal benefits to both successful companies.
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Google’s own-brand Nexus 7 tablet said to launch in June

Google’s own-brand Nexus 7 tablet said to launch in June | Inside Google | Scoop.it
Google will launch its first own-brand media tablet in collaboration with ASUS later this month, a recent report claims. Google has long been reported to be working on its own tablet that will foll...
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Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age

Google Doesn't Just Have a New Logo. It Has a Whole New Look for the Mobile Age | Inside Google | Scoop.it
Google's branding just got a makeover.   The 17-year-old tech leader today released its new serif-free logo with a two-minute video showcasing the evolving ways consumers use Google's many digital services, from search to navigation.  "So why are we doing this now?
Leroux Sylvain's insight:

Refresh of a major tech brand logo. But true, more than a refresh the global move is about highlighting continuity and flexibility of the tech giant.

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YouTube teases new logo on Facebook and Twitter

YouTube teases new logo on Facebook and Twitter | Inside Google | Scoop.it
YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it's used for years now. In its place, the new logo features a two-tone red and...
Leroux Sylvain's insight:

BTW, the YouTube logo is not going away, but the extended usage of YouTube on mobiles and tablets needed needed a new play button for apps and icons.

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YouTube Partner Program

YouTube Partner Program | Inside Google | Scoop.it
Leroux Sylvain's insight:

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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Google Will Package Chat Services, Rebrand as 'Babble'

Google Will Package Chat Services, Rebrand as 'Babble' | Inside Google | Scoop.it
Google is planning on condensing all of their chat services into one named 'Babble.'
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Google Preparing To Launch Google Branded Touchscreen Chromebooks

Google Preparing To Launch Google Branded Touchscreen Chromebooks | Inside Google | Scoop.it
Google launching a new self branded Chromebook, the new Chromebook's will also be equipped with touchscreens, manufactured by Compal, a Taiwan-based ODM...
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Google+ Brand Page Adoption and Engagement Are on the Rise [Study] | Simply Measured

Google+ Brand Page Adoption and Engagement Are on the Rise [Study]  | Simply Measured | Inside Google | Scoop.it
A Study of the Interbrand Top 100 Brands on Google+ | Month Six Update Google+ continues to gain market share and build consumer momentum.
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