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Inside Google
Inside #Google World. English & French. (discover also my others topics Inside #Amazon & Inside #Microsoft)
Curated by Leroux Sylvain
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YouTube Partner Program

YouTube Partner Program | Inside Google | Scoop.it
Leroux Sylvain's insight:

YouTube has signed American Express, GE, Johnson & Johnson and PepsiCo as the inaugural class of brands to join its Partner Program, which will team content creators with brands to produce engaging, branded content on YouTube.

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Rescooped by Leroux Sylvain from Brand Marketing & Branding
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Google named Advertiser of the Year

Google named Advertiser of the Year | Inside Google | Scoop.it
The Clio Awards has named Google its 2013 Advertiser of the Year, Ogilvy & Mather its 2013 Agency Network of the Year and Marcel Worldwide in Paris its 2013 Agency of the Year.

Via Sylvain Leroux
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Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals

Changing Channels: YouTube Will Pull the Plug on at Least 60 Percent of Its Programming Deals | Inside Google | Scoop.it
The video giant wants to be more like TV -- which means it's pulling the plug on up to 60 percent of the shows it funded last year.
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Google’s YouTube Triples Mobile Sales Amid Wireless Shift

Google’s YouTube Triples Mobile Sales Amid Wireless Shift | Inside Google | Scoop.it
Google Inc.’s YouTube has tripled advertising sales on mobile devices in the past six months, the company said, contributing as much as an estimated $350 million to revenue at the video-sharing website.
Leroux Sylvain's insight:

About a quarter of YouTube’s 1 billion global users now access the service via handheld devices.

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Rescooped by Leroux Sylvain from Richard Dubois - Digital Addict
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How youtube will change the face of digital advertising ?

How big is the online video market ? Discover YouTube, the main on line video player in your country. How brands use Youtube

Via Richard Dubois
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