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Leroux Sylvain's comment,
March 21, 9:07 AM
After Notebook in 2006, Google launches Google Keep. As an answer to Apple's Notes feature? Or may be more for services like Evernote.
Features like notes, checklist and photos (like in Pinterest) and voice memos are available in an Androïd App and on a dedicated web service. No Chrome or Firefox extention yet and features like Pocket are missing... may be in the next release ;) Delete the scoop?
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Lance Holland's curator insight,
March 18, 4:35 AM
Googles strong brand has allowed the company to extend the brand by acquiring Motorolla. Google brands strength has made this an acceptable move o consumers and should help to negate any hard feelings of loyal Motorolla customers. Additionally, Motorolla consumers are now exposed to Googles brand through the acquisition. this article reinforces the importance of brand strength and what sit allows company's to acceptably do, and further enhance their brand.
Kasem Tanom's comment,
March 18, 6:14 AM
I agree with you google is a strong brand and by working along side Motorolla it will help increase brand awareness and strength and will benefit both companies as they are enhancing their brand and more consumers will be exposed to brand aware of the two brands which in the end may result in the two companies forming stronger relationships with consumers. A question which I need to ask is do you think Imc plays a major role in branding for the two companies?
Gavin Lionheart's comment,
March 18, 6:43 AM
Motorolla is an extremly popular used phones, by using google as said above can create strong brand awareness and strength to benefit companies. By exposing Motorolla to google they are able to form a relationship which will give equal benefits to both successful companies.
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Google's bag of tricks.