Inside Amazon
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Inside Amazon
Inside #Amazon World. English & French. (discover also my others topics Inside #Google & Inside #Microsoft)
Curated by Leroux Sylvain
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Amazon, Advertising's Sleeping Giant, to Awaken in 2013

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 | Inside Amazon | Scoop.it
E-commerce behemoth preps self-serve RTB platform
Leroux Sylvain's insight:

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and beyond. Over the past year, Amazon has built a proprietary real-time bidding platform that plugs into exchanges and supply-side platforms, including Google...

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Amazon Breaks Silence on Ad Ambitions in Advertising Week Foray | Digital - Advertising Age

Amazon Breaks Silence on Ad Ambitions in Advertising Week Foray | Digital - Advertising Age | Inside Amazon | Scoop.it
amazon serves notice that it expects to be a big player in advertising.
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