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Oracle acquire cloud based clinical operations and analytics vendor ClearTrial

On March 29, 2012, Oracle announced that it has agreed to acquire ClearTrial, a leading provider of cloud-based Clinical Trial Operations and analytics products that make the planning, sourcing, and tracking of clinical projects and financial performance...
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inPharmatics
Exploring how pharma industry is using Information Technology to engage Doctors and Patients
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Big data could remake science -- and government

Big data could remake science -- and government | inPharmatics | Scoop.it
Complex, unstructured info can lead to unexpected efficiencies, experts say. ig data analytics also has the potential to improve government efficiency, panelists at the TechAmerica event said.

The Centers for Medicare and Medicaid Services, for example, could pull data from insurance reports, hospital forms and anonymized data from electronic medical records to get a much better understanding of which medications and procedures are most effective, said Caron Kogan, a strategic planning director at Lockheed Martin Corp.

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Why mHealth hasn’t created an Instagram (yet)

Why mHealth hasn’t created an Instagram (yet) | inPharmatics | Scoop.it
Read about why a Qualcomm Life executive says mobile health doesn't yet have an Instagram, and why it eventually will.
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American Diabetes Association to provide millions of website users medication monitoring service using Quintiles’ Digital Patient Unit -

 Quintiles and the American Diabetes Association announced a strategic agreement in which Quintiles’ Digital Patient Unit will provide the Association’s millions of website users access to Quintiles’ medication monitoring service.

 

The Association’s constituents who opt in for the service will receive free safety checks of their medications to identify potential interactions and other risk factors, which are already provided to the 2.5 million registered users of Quintiles’ www.MediGuard.org. Registrants will also be eligible to participate in select direct-to-patient programs to benefit their medical conditions and advance global diabetes patient care.

 

The Association’s constituents may opt in to this service from the Association’s website www.Diabetes.org

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Quintiles and Archimedes agree co-promote SaaS based Healthcare Predictive Moelling

Quintiles and Archimedes agree co-promote SaaS based clinical and healthcare predictive modeling solution to reduce the time and expense associated with developing and marketing novel therapies, by reducing product lifecycle.

 

Quintiles will incorporate Archimedes’ industry-leading healthcare modeling technology, the ARCHeS Innovator, and expertise into its existing solutions that span the product lifecycle

 

Quintiles will promote and provide access to ARCHeS Innovator, a Software as a Service (SAAS) solution that gives users direct access to the Archimedes Model. The Archimedes Model is a full-scale computer simulation model of human physiology, diseases, behaviors, interventions and healthcare systems. Through advanced methods of mathematics, computing and data systems, the Model enables users to run clinically realistic virtual trials that drive better decisions in health and economic outcomes research, comparative effectiveness research, clinical trial design and portfolio management

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Proving value will be the key to pharma's digital future - PMLiVE (blog)

Proving value will be the key to pharma's digital future - PMLiVE (blog) | inPharmatics | Scoop.it
Proving value will be the key to pharma's digital futurePMLiVE (blog)Pharma's use of digital technology is on the increase, with spending up 20 per cent between 2010 and 2011, as companies look to it to provide a more cost-effective use of resources.
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EMA pilots electronic regulatory submissions - NEWS - articles - Pharmaceutical Industry - PMLiVE

EMA pilots electronic regulatory submissions - NEWS - articles - Pharmaceutical Industry - PMLiVE | inPharmatics | Scoop.it

The European Medicines Agency (EMA) has launched a four-month electronic submissions pilot that will allow pharma companies to file centralised marketing authorisation applications using an interactive PDF form

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interactive infographic that tracks pharmaceutical companies' use of Twitter

TweetPharm is a free interactive infographic that tracks pharmaceutical companies' use of Twitter. This aggregator compiles the real-time Twitter information of pharma companies currently taking advantage of this social media channel and compiles it into an easy-to-read dashboard plus a real-time interactive "visualizer."

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inVentiv Health Launches MySTRO, a Multichannel Marketing & Sales Company for Pharma #hcmktg

MySTRO provides healthcare companies with seamless sales force support, telephone and remote personal selling, print and direct mail, sample accountability and compliance services.

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Can “Clinical Data Integration on the Cloud” be a reality?

Can “Clinical Data Integration on the Cloud” be a reality? | inPharmatics | Scoop.it
The story I am about to tell is almost 8 years old. I was managing software services delivery for a global pharmaceutical company from India. This was a very strategic account and the breadth of se...
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Pharma looks to mobile strategies to effectively reach prescribers | mHIMSS

Pharma looks to mobile strategies to effectively reach prescribers | mHIMSS | inPharmatics | Scoop.it

Companies on the forward edge are putting a heavy emphasis on digital in their commercial models — but how can mobile technologies assist pharmaceutical and biotech firms in this transition?

 

Tablets to support the sales force – While sales forces are shrinking, they still play a vital role in educating prescribers on new medications. The pharma industry, taking the lead of companies like GSK, is starting to incent sales reps based on quality of service versus amount of sales (read more here in the WSJ). One of the tools that is helping deliver better service is the tablet. Reps with an iPad can deliver more interactive and engaging product information, capture signatures for compliance and make the most of a few quick minutes with a doctor in the time it would take a laptop to boot up.

 

Online and mobile drug sampling programs – Companies now have the ability to leverage PDMA-compliant mobile apps and websites that allow physicians to request free product samples that they can distribute to their patients to gauge efficacy and assist with adherence. Because the Internet never sleeps, physicians can do this no matter what shifts they are working, independent of time zone or location, 24 hours a day.

 

Direct-to-HCP mobile advertising – It used to be that most online and mobile advertisements for drugs were placed only in industry magazines, blogs and online communities geared toward healthcare professionals and general consumer websites. We see this changing, with emergence of mobile networks focused on healthcare such as Tomorrow Networks, which is comprised of more than 50 medical apps. Pharma companies can now buy ad placements in mobile apps made exclusively for physicians and other healthcare professionals. A physician can be looking up treatment information at the point of care and see an ad for a medication that is relevant to their patient’s ailment. That’s incredibly powerful for the physician and advantageous for the advertiser.

 

mDetails – Physicians want to learn about the best drugs and treatments for their patients. mDetails are multimedia mobile product presentations that provide information about drugs in a way that allows physicians to absorb detailed information at their own pace — and in their own time. Because mDetails are distributed on smartphones – it lets physicians fit pharma product education into ‘found time’ at any point during their day that’s convenient for them.

 

By employing a multi-channel approach and by helping healthcare professionals do their jobs better instead of just selling to them, pharmaceutical companies can reach their target audiences and develop deeper value-based relationships. The aforementioned examples are just a few of the ways that pharmaceutical companies can leverage the ever-growing mobile channel; there are many more evolving every day.

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privacy controlled social networking to connect patients with caregivers

Privacy controlled & safe social network for Healthcare launched by Jonathan Schwartz, Ex-CEO Sun Microsystems. The networks available at www.carezone.com  Connects Caregivers With family members and allows health-care workers share information about aging or ill parents, spouses and children

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SOCIAL CRM and its Impact on Pharmaceutical Industry

SOCIAL CRM and its Impact on Pharmaceutical Industry | inPharmatics | Scoop.it

Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness

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One Way to Teach Your Boss About Social Media

One Way to Teach Your Boss About Social Media | inPharmatics | Scoop.it
Do you want your boss to realize the full potential of social media? Yesterday on Pixels & Pills we talked about John Mack's observation that very few senior executives attend digital pharma conferences.
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Processed EHR text can be used to develop CDS tools Read more: Processed EHR text can be used to develop Clinical decision support tools with automated text processing

Processed EHR text can be used to develop CDS tools  Read more: Processed EHR text can be used to develop Clinical decision support tools with automated text processing | inPharmatics | Scoop.it

Free text in electronic health records, with the help of natural language processing (NLP) technology, can be used to create accurate clinical decision support (CDS) tools, according to a study published this week in the Journal of the American Medical Informatics Association

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Microsoft Lync Pilot Aids AstraZeneca Sales Rep, Researcher Collaboration - Health Care IT - News & Reviews - eWeek.com - eWeek Mobile

Microsoft Lync Pilot Aids AstraZeneca Sales Rep, Researcher Collaboration - Health Care IT - News & Reviews - eWeek.com - eWeek Mobile | inPharmatics | Scoop.it
Biopharmaceutical vendor AstraZeneca has launched a unified communications pilot using Microsoft Lync to improve collaboration among pharmaceutical sales reps, doctors and researchers.
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GE Ramps Up Investment in Personalized Medicine

GE Ramps Up Investment in Personalized Medicine | inPharmatics | Scoop.it
GE is ramping up its investment in personalized medicine, reflecting the burgeoning interest in using genetic information to help tailor treatments to individual patients.
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Oracle acquire cloud based clinical operations and analytics vendor ClearTrial

On March 29, 2012, Oracle announced that it has agreed to acquire ClearTrial, a leading provider of cloud-based Clinical Trial Operations and analytics products that make the planning, sourcing, and tracking of clinical projects and financial performance...
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As social media expands, companies need to center social CRM plans

As social media expands, companies need to center social CRM plans | inPharmatics | Scoop.it
Although social media sites such as Twitter and LinkedIn offer easy access to customers, it’s important to develop a social media plan that has defined goals for improving social CRM and managing social media.
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Are US Digital Pharma Marketers too Preoccupied with Regulatory?

Are US Digital Pharma Marketers too Preoccupied with Regulatory? | inPharmatics | Scoop.it
New study by Across Health U.S. reveals American pharma companies are too preoccupied with regulatory to worry about strategy or internal knowledge building.
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How can social media be incorporated into a doctor’s working day?

How can social media be incorporated into a doctor’s working day? | inPharmatics | Scoop.it
This is an interview with Dr Kevin Pho on social media use by physicians.
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Boehringer’s Pradaxa website censured | InPharm

Boehringer’s Pradaxa website censured | InPharm | inPharmatics | Scoop.it
Boehringer Ingelheim has breached the ABPI’s Code of Conduct over the use of its Pradaxa website.

Pradaxa is a new oral blood thinner with several licences to prevent blood clots and reduce the risk of stroke in certain patients.

Boehringer’s website was suppose to be for medical professionals only, but an anonymous GP said that access to the site’s medical content was “not sufficiently rigorous to restrict access to health professionals only”
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Patient Adherence Investments by Pharma Companies Current Scenario

Patient Adherence Investments by Pharma Companies Current Scenario | inPharmatics | Scoop.it
  Source: Data Sneak Peek: Groups Involved in Patient Adherence Teams      ...
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British Government launches Government Cloud Store with 257 Cloud Computing Suppliers

UK Government launches G-Cloud store with 257 cloud computing suppliers. Offering the public sector around 1,700 cloud computing services for year-long contracts. The G-Cloud initiative, dubbed CloudStore, aims to bring a broader range of cloud computing suppliers to the government market and increase the flexibility in procurement contracts

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Google skips WebMD, starts showing you medical conditions that match your symptoms

Google skips WebMD, starts showing you medical conditions that match your symptoms | inPharmatics | Scoop.it
If you've ever had a really bad headache or back problem, you might have surfed over to WebMD to see if you can find possible medical issues related to your symptoms. Googling symptoms ...
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"The Banks Can Do It, Why Can't Hospitals?"

"The Banks Can Do It, Why Can't Hospitals?" | inPharmatics | Scoop.it
In other words, computing in the banking industry is perfected, so why can't healthcare get its act together? (Irrespective of the sea change of difference between simple financial data and incredibly complex medical data.) ...
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