“Exploring how pharma industry is using Information Technology to engage Doctors and Patients”
Curated by
Albin Paul
Drug makers are now asking their sales representatives to switch from making forceful, tightly scripted sales pitches to acting more like a resource supporting physicians' treatment.
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Novo Nordisk is getting in on the boom in electronic publishing with a series of ebooks available through its Cornerstones4Care patient support program.
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