The eight types of Intelligence by Howard Gardner.
“Intelligence is the capacity to do something useful in the society in which we live. Intelligence is the ability to respond successfully to new situations and the capacity to learn from one’s past experiences.”
—Dr. Howard Gardner, author, Frames of Mind and Multiple Intelligences: The Theory in Practice
A survey of B2B customers about purchasing behavior found that customers will contact a sales rep after independently completing 60% of the purchasing process.
Viktor Markowski's insight:
Therefore, marketing needs to de-emphasize tasks like thought leadership and white papers, and focus more on advanced activities, such as diagnosing purchasing needs and identifying internal barriers to purchase.”
Marketing needs less top of mind awareness and more Youtility – marketing so useful, people would pay for it.
The series, Smart Working in Turbulent Times, will include themes that I have talked about before in previous blog posts in a random way. My hope is that this series will pull topics together to create a rationale for smart working, to explore what it is, to make the case for why now (urgently) and to show how smart working practices can be enabled, drawing on researching new ways of working over a fifteen year period and years of practical experience of helping senior executives make the transition to new ways of working.
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Creating engaging newsletters with your curated content is really easy.