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Innovention
Innovation and invention, creativity and brainstorming,
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Rescooped by Viktor Markowski from Collective intelligence
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McDonald’s Theory

McDonald’s Theory | Innovention | Scoop.it
I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An inter…
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Viktor Markowski's curator insight, July 9, 2013 6:55 AM

There’s no defined process for all creative work, but I’ve come to believe that all creative endeavors share one thing: the second step is easier than the first. Always.


Once I got an email from Steve Jobs, and it was just one word: “Go!” Exactly. Dive in. Do. Stop over-thinking it.

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Multiple Intelligences

Multiple Intelligences | Innovention | Scoop.it

The eight types of Intelligence by Howard Gardner.

 

“Intelligence is the capacity to do something useful in the society in which we live. Intelligence is the ability to respond successfully to new situations and the capacity to learn from one’s past experiences.”


—Dr. Howard Gardner, author, Frames of Mind and Multiple Intelligences: The Theory in Practice

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6 essential elements of every social media newsroom

6 essential elements of every social media newsroom | Innovention | Scoop.it

Social media newsrooms take a variety of shapes and forms. There are no rules, no hard-and-fast templates you have to follow. Instead, focus your efforts on just a few overarching principles:

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Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales | Social Media B2B

Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales | Social Media B2B | Innovention | Scoop.it
A survey of B2B customers about purchasing behavior found that customers will contact a sales rep after independently completing 60% of the purchasing process.
Viktor Markowski's insight:

Therefore, marketing needs to de-emphasize tasks like thought leadership and white papers, and focus more on advanced activities, such as diagnosing purchasing needs and identifying internal barriers to purchase.”

Marketing needs less top of mind awareness and more Youtility – marketing so useful, people would pay for it.

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How to learn things automatically | KurzweilAI

How to learn things automatically | KurzweilAI | Innovention | Scoop.it
OK, this one's right out of The Matrix and The Manchurian Candidate.
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Rescooped by Viktor Markowski from Intelligent Organizations
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EN - Blog - Smart Working in Turbulent Times | The Smart Work Company

EN - Blog - Smart Working in Turbulent Times | The Smart Work Company | Innovention | Scoop.it

The series, Smart Working in Turbulent Times, will include themes that I have talked about before in previous blog posts in a random way. My hope is that this series will pull topics together to create a rationale for smart working, to explore what it is, to make the case for why now (urgently) and to show how smart working practices can be enabled, drawing on researching new ways of working over a fifteen year period and years of practical experience of helping senior executives make the transition to new ways of working.

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