Innoventing Transmedia

The Museum of Art of São Paulo wants visitors to take guided tours, so, with agency DDB Brazil, it has illustrated the dramatic stories behind the art on its wall using comics.

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From the Gisèle Freund Collection, University of Victoria Special Collections in the McPherson Library.

This spring and summer, Leopold and Molly Bloom, Stephen Dedalus, Buck Mulligan, Blazes Boylan and the whole Ulysses entourage will be featured in student-curated exhibit called “The Long Now ofUlysses” in the Maltwood Gallery of the McPherson Library at the University of Victoria. The exhibit has been driven by the belief that Ulysses is finally a novel of the everyday. It is co-curated by thegraduate students of Jentery Sayers’ “Introduction to Digital Humanities” and Stephen Ross’ “The Modernist Novel” courses in the English department at the University of Victoria, with support from the Maker Lab in the Humanities at UVic. The students developed the exhibit methodologies, selected content, and produced rationales, while the faculty handled logistics and provided guidance.

The rubric of the “long now” combined with an experiment in selecting excerpts to produce an often surprising set of displays anchored in Ulysses but by no means restricted to it. The “long now” situates cultural products such as novels, films, poems, paintings, music, architecture and design – as well as practices, beliefs, and ideologies – in historical contexts that are at once broad and deep. In this respect, the “Long Now” lets us treat Ulysses as a launching pad for considering enduring issues of concern, and to reassert the importance of cultural production as a means of engaging with the long now of our own cultural moment..."