"Notice patterns and apply that to decision making and innovation to brainstorm and increase creativity to create new products and services.Benefit from change."
Sometime ago I posted an article about this already. It even mentioned copying stuff. You don't need to come up with something entirely new, but if you identify something you like, give it your own contribution, you are making that something evolve.
The same happens if you stay aware of patterns as described in this one. Patterns can point the way to find solutions for similar ones. Get creative! ;)