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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | Innovative Products | Scoop.it
Learn about short-form video trends and how they can help your inbound marketing strategy.

Via Cendrine Marrouat - SocialMediaSlant.com
David Alexander's insight:

Having the right script, presentation and formula is key to driving in new customers and driving up sales. 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 20, 2014 12:58 AM


Visual content has always reigned supreme. However, with shorter attention spans and a deluge of content, it's getting more and more difficult to be seen.


That doesn't mean that you cannot do it. For example, a great way to achieve success is to hit your audience with a bang. Short videos can help tremendously.


This article is great because it presents some well-chosen case studies. My favorite one is trend #1. I watch BBC News' Instafaxes on Instagram every day and love how succinct and yet thorough the team can be in 15 seconds. 

John Thomas's curator insight, March 22, 2014 6:21 AM

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | @scoopit via @cendrinemedia http://sco.lt/...

Innovative Products
A guide to new an innovative products and news about new product developers, inventors, companies and projects that improve the way we live.
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"Abandoned" patents jump by a third

"Abandoned" patents jump by a third | Innovative Products | Scoop.it
“Abandoned” patents have jumped, as businesses are cutting costs on intellectual property.
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Rescooped by David Alexander from Learning*Education*Technology
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29 Cool Inventions You Have No Reason To Buy

29 Cool Inventions You Have No Reason To Buy | Innovative Products | Scoop.it
With the rise of sites like Kickstarter, it's never been easier for someone to come up with an interesting idea and get it in the hands of the people. This has led to all kinds of amazing products coming to market that might not have seen the light of day otherwise. But with all the…

Via Skip Zalneraitis
David Alexander's insight:

Innovation at it's finest

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Illumibowl Is the Toilet Nightlight We All Hoped It Would Be

Illumibowl Is the Toilet Nightlight We All Hoped It Would Be | Innovative Products | Scoop.it
What’s to be said for a guy whose first Kickstarter investment is a color-changing toilet nightlight? That he has an aim problem? An interest in a mid-stream dance party? Yes, I helped fund the Illumibowl, and I’m not sorry.
David Alexander's insight:

Another invention you cant live without.

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Tony Little has big plans - Tampa Bay Business Journal

Tony Little has big plans - Tampa Bay Business Journal | Innovative Products | Scoop.it
Tony Little's name and silhouette are globally known. You can see him at all hours, often on HSN or an infomercial, selling his popular branded products.
David Alexander's insight:
There is probably no more recognizable pitchman today. But few really understand just what a brand Tony Little is and how many patents he himself owns. Now the recognizable face, with hits at HSN and a healthy lifestyle passionate is into everything from foods to fitness, bison burgers to barcaloungers and a Little bass fishing at the end of the day.
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Top Steps to Take You From Product Design to Manufacturing

Top Steps to Take You From Product Design to Manufacturing | Innovative Products | Scoop.it

All that is needed to know and everything in between when going from concept to product.  A must read for inventors and new product developers.

David Alexander's insight:

All that is needed to know and everything in between when going from concept to product.  A must read for inventors and new product developers.

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From junkyard tinkerer to Quirky inventor: Nathan Firth’s story

From junkyard tinkerer to Quirky inventor: Nathan Firth’s story | Innovative Products | Scoop.it
Inventing runs in Nathan Firth’s family. His father, an inventor himself, used to take Nathan to the junkyard to collect odds ’n’ ends that would become the building blocks for his very first inventions. That entrepreneurial spirit served Nathan well—last November we introduced Ascend, the smart
David Alexander's insight:

How this inventor who refused to accept any other boss than himself has merged technology and an everyday need into a cool, innovative product

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How entrepreneurs can act like they're in the Shark Tank - Tampa Bay Business Journal

How entrepreneurs can act like they're in the Shark Tank - Tampa Bay Business Journal | Innovative Products | Scoop.it
To think like one of the investors in Shark Tank, entrepreneurs should ask themselves a simple question: How can I maximize the return on my entrepreneurial investment?
David Alexander's insight:

If you're not thinking about the investors' return on investment you've got it all wrong.

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Danielle Wiley, founder of Sway Group, unites brands such as Wells Fargo and Clorox with bloggers - Bizwomen

Danielle Wiley, founder of Sway Group, unites brands such as Wells Fargo and Clorox with bloggers - Bizwomen | Innovative Products | Scoop.it

Read how female entrepreneur Danielle Wiley has harnessed the power of the blog to connect new product developers, influencers & retailers to build brands.

David Alexander's insight:

Read how this female entrepreneur has harnessed the power of the blog to connect new product developers, influencers & retailers to build brands.

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In memoriam of SkyMall products: A lost national treasure

In memoriam of SkyMall products: A lost national treasure | Innovative Products | Scoop.it
SkyMall, the in-flight catalogue of strange products, is declaring bankruptcy. Let this eulogy commemorate a historical novelty.
David Alexander's insight:
Inventors and new product managers always had Skymall if their innovations didn't at first get to the big box retailers. What will we do now for boredom when they make us shut down our phones?
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3 Student Startups That Are Going the Distance

3 Student Startups That Are Going the Distance | Innovative Products | Scoop.it

Entrepreneurs are younger than ever before and not waiting until graduation to launch great ideas.

David Alexander's insight:

Entrepreneurs are younger than ever before and not waiting until graduation to launch great ideas.

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How will This Year’s APEC Negotiations Impact Global Business in 2015? - Baysource Global

How will This Year’s APEC Negotiations Impact Global Business in 2015? - Baysource Global | Innovative Products | Scoop.it
Over the past couple weeks there’s been a profusion of rumblings throughout both business media and international news outlets regarding the 2014 Asia-Pacific Economic Cooperation Forum, otherwise known as APEC. The annual summit, hosted this year in Beijing, China, gives representation to 21 Pacific-rim countries with a combined GDP of over $16 trillion and carrying …
David Alexander's insight:

The implications on your business from the Asia Pacific Economic Cooperation summit. 

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Taryn Rose is back in the shoe business — this time with a ‘revolutionary’ high heel - Bizwomen

Taryn Rose is back in the shoe business — this time with a ‘revolutionary’ high heel - Bizwomen | Innovative Products | Scoop.it

"Fashion intersects with innovation to launch well known shoe diva and high heeled entrepreneur, Taryn Rose's revolutionary line of footwear."

David Alexander's insight:

Fashion intersects with innovation to launch well known shoe diva and high heeled entrepreneur, Taryn Rose's revolutionary line of footwear.

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9 Entrepreneurs Reveal How They Validated Their Business Idea

9 Entrepreneurs Reveal How They Validated Their Business Idea | Innovative Products | Scoop.it
The author of a new book tells how several inventive types tested their product's premise. A catchy concept won't score profits for a startup if no one wants the device.
David Alexander's insight:

Top tips from entrepreneurs on getting to GO.  Validating your new concept.

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Take a Ride in the First Airplane That Anyone Can Fly | Inc.com

Take a Ride in the First Airplane That Anyone Can Fly | Inc.com | Innovative Products | Scoop.it
Aircraft startup Icon has begun selling the A5, its eight-years-in-the-making amphibious sports plane.
David Alexander's insight:
Are you ready for Sky Cars?
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Rescooped by David Alexander from Educational technology , Erate, Broadband and Connectivity
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The 21 coolest inventions of 2015

The 21 coolest inventions of 2015 | Innovative Products | Scoop.it
2015 has been an amazing year for innovation. Here are the best patents to be granted so far this year.

Via Bonnie Bracey Sutton
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Upstarts to watch: The smart toothbrush insurer and others

Upstarts to watch: The smart toothbrush insurer and others | Innovative Products | Scoop.it
Upstarts who caught our eye, as profiled in the latest pages of the Business Journals: Suzy Batiz, who wants to make life a little more pleasant, and less stinky; Brook Drumm, who’s goal is an affordable 3-D printer; Dan Adika and Eyal Cohen, whose software is a GPS for the Internet; and Alex Frommeyer, who is using a smart toothbrush to enter the insurance business.
David Alexander's insight:

We are in a mushroom of entrepreneurism in the U.S.  Check out these startups to watch for 2016.

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Mellow – The Electric Drive that fits under every Skateboard

Mellow – The Electric Drive that fits under every Skateboard | Innovative Products | Scoop.it
The first mountable electric drive that turns any normal skateboard into an electric skateboard – within minutes.
David Alexander's insight:
Radical, Dude..... Achtung! German designed motor allows people to convert their skateboards to power.
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7 Steps to Prevent Product Launch Errors - Industry Edge

7 Steps to Prevent Product Launch Errors - Industry Edge | Innovative Products | Scoop.it
How to make sure products are primed for success — both on their way to market and once they’re on the shelves.
David Alexander's insight:

A must read for anyone inventing or developing new products.  "Just because a product is on the shelf doesn't mean it will sell and just because it's in the store doesn't mean it will be forever."

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The Return of SkyMall? - Industry Edge

The Return of SkyMall? - Industry Edge | Innovative Products | Scoop.it
Negotiations are ongoing to bring SkyMall back — with a new and possibly more practical focus.
David Alexander's insight:
SkyMall suffers because just about all travelers carry smartphones and can go right to company sites or Amazon and order products. Serious analysis has to be given to product mix, technology and how to avoid the cannabilizing of revenue by users going on line to research products then converting sales elsewhere.
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12 clever gadgets every college student should have

12 clever gadgets every college student should have | Innovative Products | Scoop.it
From dorm room essentials to productivity tech, these gadgets will help you make the most of studenthood.
David Alexander's insight:
I'm likin the charging backpack and the Nimbus. Quirky with some good coverage here on gadgets. Good stuff for the business traveler too!
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Dollar Shave: an amazing underdog “niche strategy” success story | beloved brands

Dollar Shave: an amazing underdog “niche strategy” success story | beloved brands | Innovative Products | Scoop.it
Dollar Shave Club is a subscription based razor company, founded in 2011 by Mark Levine and Michael Dubin based on the idea that consumers are highly frustrated with the growing cost of razor blades. This is a classic case of finding a major un-addressed problem that consumers are facing in the market, and use a creative brand solution that helps to turn that problem into a consumer enemy that upsets them emotionally. We are seeing many brands use new technology options to set up the old guard as the enemy ready for attack. This has been the strategy for Netflix on movie rentals, Beats by Dre on the headphone business and the Uber brand on the entire taxi industry. And this is the strategy for Dollar Shave on Gillette. With the cost of a pack of razors going for $20 at your average drug store or even $40 at Costco, there was a huge opportunity in the marketplace. Yes, we've seen huge technology gains in the last 20 years with way more blades than we ever though possible, flex balls and
David Alexander's insight:

Want to measure the potential of your Innovative new product?  Read about the Competitive Positioning Map.


Brands really have 4 options: better, different, cheaper or else not around for very long.


Out-execute or find some emotional connection that changes the game and makes you the clear winner.


Explore non-traditional marketing techniques to get your brand message out and your brand into the market quickly.

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fahz • It's your face in a vase!

fahz • It's your face in a vase! | Innovative Products | Scoop.it
We transform your photos into a beautiful custom 3D-printed vase.
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10 Inspirational Quotes from Successful Entrepreneurs on Declaring Their Independence

10 Inspirational Quotes from Successful Entrepreneurs on Declaring Their Independence | Innovative Products | Scoop.it
10 famous entrepreneurs tell us why they declared their freedom.
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Retail: It’s Still About the Right Product, Customer, Place, Price and Time

Retail: It’s Still About the Right Product, Customer, Place, Price and Time | Innovative Products | Scoop.it
By Richard Baum, ACG Board Member and Managing Partner at Consumer Growth Partners Way back when, the most common mantra in retail was: “It’s about the right product, for the right customer, in th...
David Alexander's insight:
Few things have changed over time. But Timing has changed and now more than ever the customer is king.
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Got a Great Idea But Not the Time (or Means) to Develop a Product?

Got a Great Idea But Not the Time (or Means) to Develop a Product? | Innovative Products | Scoop.it
WayFounder has come up with a route for inventors to bring their concepts to market.
David Alexander's insight:
Many people have good ideas. Few have the means or know how to turn their innovation into reality.
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