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5 Trends in Short-Form Video to Reinvigorate Your Content Strategy

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | Innovative Products | Scoop.it
Learn about short-form video trends and how they can help your inbound marketing strategy.

Via Cendrine Marrouat - SocialMediaSlant.com
David Alexander's insight:

Having the right script, presentation and formula is key to driving in new customers and driving up sales. 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, March 20, 2014 12:58 AM


Visual content has always reigned supreme. However, with shorter attention spans and a deluge of content, it's getting more and more difficult to be seen.


That doesn't mean that you cannot do it. For example, a great way to achieve success is to hit your audience with a bang. Short videos can help tremendously.


This article is great because it presents some well-chosen case studies. My favorite one is trend #1. I watch BBC News' Instafaxes on Instagram every day and love how succinct and yet thorough the team can be in 15 seconds. 

John Thomas's curator insight, March 22, 2014 6:21 AM

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy | @scoopit via @cendrinemedia http://sco.lt/...

Innovative Products
A guide to new an innovative products and news about new product developers, inventors, companies and projects that improve the way we live.
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How entrepreneurs can act like they're in the Shark Tank - Tampa Bay Business Journal

How entrepreneurs can act like they're in the Shark Tank - Tampa Bay Business Journal | Innovative Products | Scoop.it
To think like one of the investors in Shark Tank, entrepreneurs should ask themselves a simple question: How can I maximize the return on my entrepreneurial investment?
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If you're not thinking about the investors' return on investment you've got it all wrong.

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Danielle Wiley, founder of Sway Group, unites brands such as Wells Fargo and Clorox with bloggers - Bizwomen

Danielle Wiley, founder of Sway Group, unites brands such as Wells Fargo and Clorox with bloggers - Bizwomen | Innovative Products | Scoop.it

Read how female entrepreneur Danielle Wiley has harnessed the power of the blog to connect new product developers, influencers & retailers to build brands.

David Alexander's insight:

Read how this female entrepreneur has harnessed the power of the blog to connect new product developers, influencers & retailers to build brands.

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In memoriam of SkyMall products: A lost national treasure

In memoriam of SkyMall products: A lost national treasure | Innovative Products | Scoop.it
SkyMall, the in-flight catalogue of strange products, is declaring bankruptcy. Let this eulogy commemorate a historical novelty.
David Alexander's insight:
Inventors and new product managers always had Skymall if their innovations didn't at first get to the big box retailers. What will we do now for boredom when they make us shut down our phones?
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3 Student Startups That Are Going the Distance

3 Student Startups That Are Going the Distance | Innovative Products | Scoop.it

Entrepreneurs are younger than ever before and not waiting until graduation to launch great ideas.

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Entrepreneurs are younger than ever before and not waiting until graduation to launch great ideas.

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How will This Year’s APEC Negotiations Impact Global Business in 2015? - Baysource Global

How will This Year’s APEC Negotiations Impact Global Business in 2015? - Baysource Global | Innovative Products | Scoop.it
Over the past couple weeks there’s been a profusion of rumblings throughout both business media and international news outlets regarding the 2014 Asia-Pacific Economic Cooperation Forum, otherwise known as APEC. The annual summit, hosted this year in Beijing, China, gives representation to 21 Pacific-rim countries with a combined GDP of over $16 trillion and carrying …
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The implications on your business from the Asia Pacific Economic Cooperation summit. 

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Taryn Rose is back in the shoe business — this time with a ‘revolutionary’ high heel - Bizwomen

Taryn Rose is back in the shoe business — this time with a ‘revolutionary’ high heel - Bizwomen | Innovative Products | Scoop.it

"Fashion intersects with innovation to launch well known shoe diva and high heeled entrepreneur, Taryn Rose's revolutionary line of footwear."

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Fashion intersects with innovation to launch well known shoe diva and high heeled entrepreneur, Taryn Rose's revolutionary line of footwear.

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9 Entrepreneurs Reveal How They Validated Their Business Idea

9 Entrepreneurs Reveal How They Validated Their Business Idea | Innovative Products | Scoop.it
The author of a new book tells how several inventive types tested their product's premise. A catchy concept won't score profits for a startup if no one wants the device.
David Alexander's insight:

Top tips from entrepreneurs on getting to GO.  Validating your new concept.

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This Woman's Revolutionary Idea Made Her A Billionaire — And Could Change Medicine

This Woman's Revolutionary Idea Made Her A Billionaire — And Could Change Medicine | Innovative Products | Scoop.it
She created an amazing blood test that can be done without a doctor and is incredibly cheap.
David Alexander's insight:
The new Billionaire who not "may" but Will revolutionize medicine and diagnostics. The disruptive innovation in diagnostics.
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7 Steps to Prevent Product Launch Errors - Industry Edge

7 Steps to Prevent Product Launch Errors - Industry Edge | Innovative Products | Scoop.it
How to make sure products are primed for success — both on their way to market and once they’re on the shelves.
David Alexander's insight:

The 7 most important steps to ensuring your new product launch is successful.  Hint:  Don't price yourself out of the market!

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12 Innovative Products That Are Perfect Solutions to Annoying Problems

12 Innovative Products That Are Perfect Solutions to Annoying Problems | Innovative Products | Scoop.it
Say goodbye to all of life's (minor) problems.
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A look at some new gadgets that improve old problems and how some are crowdfunding their startup capital.

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SLICE by Laura and Jen's curator insight, November 10, 2014 2:00 PM

I definitely need the nut dish with the lip to hold  (and hide) the shells (would be great for olives with pits too) and the silicon oven rack pullers. Here is a great list of some clever inventions you didn't know you needed until you see them.

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The CNN 10: Inventions

The CNN 10: Inventions | Innovative Products | Scoop.it
CNN once again is honoring 10 inventions in technology and related fields. These are gadgets or prototypes with big, game-changing goals.
David Alexander's insight:
10 Significantly life changing innovations that you need to see.
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Waterproof 360-Degree HD Camera Adds a World of Depth to Oculus Rift

Waterproof 360-Degree HD Camera Adds a World of Depth to Oculus Rift | Innovative Products | Scoop.it
This waterproof panoramic video camera lets you take the Oculus Rift on underwater adventures.
David Alexander's insight:
What's great about the next evolution of cameras is the thought and foresight that goes into design. These days when launching a new product, delivering on performance is everything.
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5 Tricks to Stand Out on LinkedIn

5 Tricks to Stand Out on LinkedIn | Innovative Products | Scoop.it

With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.


Recently LinkedIn exceeded 300 million users, with more than 100 million located in the U.S.


The major reasons people are turning to this professional network is it's a veritable powerhouse of hiring, selling and learning. People are able to build personal brands, establish themselves as thought leaders and even bring in new leads to a company. Here's how to make LinkedIn work for you. 


Via Jeff Domansky
David Alexander's insight:

Be sure to optimize your Linked In presence by this simple assessment. 

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Jeff Domansky's curator insight, May 5, 2014 3:28 AM

Practical tips from Maren Hogan.

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12 clever gadgets every college student should have

12 clever gadgets every college student should have | Innovative Products | Scoop.it
From dorm room essentials to productivity tech, these gadgets will help you make the most of studenthood.
David Alexander's insight:
I'm likin the charging backpack and the Nimbus. Quirky with some good coverage here on gadgets. Good stuff for the business traveler too!
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Dollar Shave: an amazing underdog “niche strategy” success story | beloved brands

Dollar Shave: an amazing underdog “niche strategy” success story | beloved brands | Innovative Products | Scoop.it
Dollar Shave Club is a subscription based razor company, founded in 2011 by Mark Levine and Michael Dubin based on the idea that consumers are highly frustrated with the growing cost of razor blades. This is a classic case of finding a major un-addressed problem that consumers are facing in the market, and use a creative brand solution that helps to turn that problem into a consumer enemy that upsets them emotionally. We are seeing many brands use new technology options to set up the old guard as the enemy ready for attack. This has been the strategy for Netflix on movie rentals, Beats by Dre on the headphone business and the Uber brand on the entire taxi industry. And this is the strategy for Dollar Shave on Gillette. With the cost of a pack of razors going for $20 at your average drug store or even $40 at Costco, there was a huge opportunity in the marketplace. Yes, we've seen huge technology gains in the last 20 years with way more blades than we ever though possible, flex balls and
David Alexander's insight:

Want to measure the potential of your Innovative new product?  Read about the Competitive Positioning Map.


Brands really have 4 options: better, different, cheaper or else not around for very long.


Out-execute or find some emotional connection that changes the game and makes you the clear winner.


Explore non-traditional marketing techniques to get your brand message out and your brand into the market quickly.

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fahz • It's your face in a vase!

fahz • It's your face in a vase! | Innovative Products | Scoop.it
We transform your photos into a beautiful custom 3D-printed vase.
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10 Inspirational Quotes from Successful Entrepreneurs on Declaring Their Independence

10 Inspirational Quotes from Successful Entrepreneurs on Declaring Their Independence | Innovative Products | Scoop.it
10 famous entrepreneurs tell us why they declared their freedom.
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Retail: It’s Still About the Right Product, Customer, Place, Price and Time

Retail: It’s Still About the Right Product, Customer, Place, Price and Time | Innovative Products | Scoop.it
By Richard Baum, ACG Board Member and Managing Partner at Consumer Growth Partners Way back when, the most common mantra in retail was: “It’s about the right product, for the right customer, in th...
David Alexander's insight:
Few things have changed over time. But Timing has changed and now more than ever the customer is king.
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Got a Great Idea But Not the Time (or Means) to Develop a Product?

Got a Great Idea But Not the Time (or Means) to Develop a Product? | Innovative Products | Scoop.it
WayFounder has come up with a route for inventors to bring their concepts to market.
David Alexander's insight:
Many people have good ideas. Few have the means or know how to turn their innovation into reality.
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Gillette's New Razor: No New Blades!

Gillette's New Razor: No New Blades! | Innovative Products | Scoop.it
1st Redesign of Popular Fusion Since Proctor & Gamble Takeover Adds Fancy Face Lube, Thins Blades
David Alexander's insight:

 Is Creative Destruction the most logical path to innovation? Jeff Stibel argues that Gillette may have made the biggest breakthrough in men's shaving by offering "less" vs. more?  


"Creative Destruction is offering less to really make new products more innovative." http://blogs.hbr.org/2010/02/gillette-razor-blades-and-crea/?_ga=1.202851217.126246931.1397840913 

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Shoe Savvy Lindsay Phillips Turns School Project Into Multi-Million Dollar Company

Shoe Savvy Lindsay Phillips Turns School Project Into Multi-Million Dollar Company | Innovative Products | Scoop.it
She’s a pint-sized, enthusiastic Kristen Bell look-a-like who turned her high school ceramics art project into a multi-million dollar company.
David Alexander's insight:
A Tampa woman took a school project and became a fashion innovator.
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Five Myths About U.S. Manufacturing

Five Myths About U.S. Manufacturing | Innovative Products | Scoop.it

Manufacturers in the United States are the most productive in the world, far surpassing the worker productivity of any other major manufacturing economy.

David Alexander's insight:

Refuting the five most current beliefs about the state of U.S. manufacturing.

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Alaska Airlines Has a Machine That 'Prints' Pancakes

Alaska Airlines Has a Machine That 'Prints' Pancakes | Innovative Products | Scoop.it
Alaska Airlines is appealing to travelers who want a tasty breakfast with a pancake printing machine in its lounges.
David Alexander's insight:
It isn't exactly 3D printing but this pancake printer is getting rave reviews. See how my friend and former colleague's invention is turning heads, particularly for hungry travelers.
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Quirky to Create a Smart-Home Products Company

Quirky to Create a Smart-Home Products Company | Innovative Products | Scoop.it
Quirky, a start-up, is setting up a separate company, Wink, whose main technology is software intended to help seamlessly connect all kinds of automated home devices.
David Alexander's insight:
It will be a race to consolidation of wireless and application platforms and crowd sourced innovation that reshape retail as we know it.
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3D Printing: The Hype vs. the Reality (Video) - Tampa Bay Business Journal

David Alexander's insight:

Watch CEO Carl Bass explain the future of 3D printing, Autodesk's launch into the hardware business and what he predicts as key drivers for the industry.

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