Over the past couple weeks there’s been a profusion of rumblings throughout both business media and international news outlets regarding the 2014 Asia-Pacific Economic Cooperation Forum, otherwise known as APEC. The annual summit, hosted this year in Beijing, China, gives representation to 21 Pacific-rim countries with a combined GDP of over $16 trillion and carrying …
David Alexander's insight:
The implications on your business from the Asia Pacific Economic Cooperation summit.
With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
Recently LinkedIn exceeded 300 million users, with more than 100 million located in the U.S.
The major reasons people are turning to this professional network is it's a veritable powerhouse of hiring, selling and learning. People are able to build personal brands, establish themselves as thought leaders and even bring in new leads to a company. Here's how to make LinkedIn work for you.
Dollar Shave Club is a subscription based razor company, founded in 2011 by Mark Levine and Michael Dubin based on the idea that consumers are highly frustrated with the growing cost of razor blades. This is a classic case of finding a major un-addressed problem that consumers are facing in the market, and use a creative brand solution that helps to turn that problem into a consumer enemy that upsets them emotionally. We are seeing many brands use new technology options to set up the old guard as the enemy ready for attack. This has been the strategy for Netflix on movie rentals, Beats by Dre on the headphone business and the Uber brand on the entire taxi industry. And this is the strategy for Dollar Shave on Gillette. With the cost of a pack of razors going for $20 at your average drug store or even $40 at Costco, there was a huge opportunity in the marketplace. Yes, we've seen huge technology gains in the last 20 years with way more blades than we ever though possible, flex balls and
David Alexander's insight:
Want to measure the potential of your Innovative new product? Read about the Competitive Positioning Map.
Brands really have 4 options: better, different, cheaper or else not around for very long.
Out-execute or find some emotional connection that changes the game and makes you the clear winner.
Explore non-traditional marketing techniques to get your brand message out and your brand into the market quickly.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.