Innovative marketing strategy
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The Pepsi Facebook 'Like' Machine

The Pepsi Facebook 'Like' Machine | Innovative marketing strategy | Scoop.it
Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time. That's
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8 Innovative LinkedIn Marketing Campaigns

8 Innovative LinkedIn Marketing Campaigns | Innovative marketing strategy | Scoop.it
Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn.
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7 Examples of Innovative B2B Content Marketing

7 Examples of Innovative B2B Content Marketing | Innovative marketing strategy | Scoop.it
At Content Marketing World, my good friend Ann Handley, coauthor of Content Rules and Chief Content Officer of MarketingProfs, presented a number of innovative examples of content marketing. The fo...
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Coca-Cola lance ses propres magasins dans les pays en voie de développement

Coca-Cola lance ses propres magasins dans les pays en voie de développement | Innovative marketing strategy | Scoop.it
La firme va installer des boutiques

Via Astrid de Bérail
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The Top 7 Content Marketing Trends That Will Dominate 2014 - Forbes

The Top 7 Content Marketing Trends That Will Dominate 2014 - Forbes | Innovative marketing strategy | Scoop.it
Business 2 Community
The Top 7 Content Marketing Trends That Will Dominate 2014
Forbes
Content marketing Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.

Via Paul Cronin, Thomas Faltin
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Tommy Hilfiger change les rapports entre marques et media

Tommy Hilfiger change les rapports entre marques et media | Innovative marketing strategy | Scoop.it
La marque U.S lance un service novateur de « conciergerie pour le social media ».

Via frédéric abella
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frédéric abella's curator insight, October 9, 2013 3:25 AM

La nouvelle règle que propose Tommy : rendre possible, faciliter la créativité et la production de contenu... pour une diffusion maximale à moindre cout. #ilya7milliardsdemedias

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5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013

5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013 | Innovative marketing strategy | Scoop.it
What makes a fantastic marketing campaign? Read on to find out the 5 most innovative campaigns so far in 2013.
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5 Innovative Marketing Solutions That Can Help Your Business Grow

5 Innovative Marketing Solutions That Can Help Your Business Grow | Innovative marketing strategy | Scoop.it
  Abbey Klaasen of AdAge recently wrote about how a 161 year-old Wells Fargo Bank, which has 275,000 employees and more than 90 businesses, deployed a social media command center to monitor the social conversations about the bank.
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[Dossier] La France, 3ème pays le plus innovant au monde en 2013 ? - Maddyness

[Dossier] La France, 3ème pays le plus innovant au monde en 2013 ? - Maddyness | Innovative marketing strategy | Scoop.it
La France, 3ème pays le plus innovant, et le plus représenté dans le Top100 des entreprises les plus innovantes, publié par l'agence Thomson Reuters.
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10 Customer Experience Tips for Marketers

10 Customer Experience Tips for Marketers | Innovative marketing strategy | Scoop.it
How marketers can align their marketing with their customers journey.
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New York : les supers pouvoirs d'une jeune femme créent la panique

New York : les supers pouvoirs d'une jeune femme créent la panique | Innovative marketing strategy | Scoop.it
C'est le buzz du moment. La vidéo, mise en ligne lundi, compte déjà 14 millions de vues. On y voit une jeune femme dans un café new yorkais projeter un homme par la seule force de sa pensée. Avant de déplacer des tables, des livres...
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Is this the creepiest marketing strategy ever? - Death and Taxes

Is this the creepiest marketing strategy ever? - Death and Taxes | Innovative marketing strategy | Scoop.it
Is this the creepiest marketing strategy ever?
Death and Taxes
0.

Via Paul Cronin, Thomas Faltin
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Digital-in-store : quand le magasin devient un lieu d'épanouissement marketing

Digital-in-store : quand le magasin devient un lieu d'épanouissement marketing | Innovative marketing strategy | Scoop.it
Bornes, miroirs, totems, cabines ou applications mobiles, les dispositifs digitaux permanents dans les réseaux physiques occupent les esprits. Une même préoccupation : la création d’expériences ludiques en magasin, susceptibles de générer des ventes.

Via Geoffrey Laloux
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Web2store : Travelski lance des corners éphémères dans les agences de voyages

Web2store : Travelski lance des corners éphémères dans les agences de voyages | Innovative marketing strategy | Scoop.it
Le point de vente reste un canal efficace pour les professionnels du tourisme : le taux de transformation serait dix fois plus élevé que sur le web. Ce constat pousserait de plus en plus les pure players à investir des magasins ayant pignon sur rue. Un exemple avec Travelski, qui vient de lancer des corners éphémères dans deux agences de Paris et Metz.

Via Raphael Ducottet
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