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6 Ways To Use Pinterest As A Community Building Tool

6 Ways To Use Pinterest As A Community Building Tool | Innovation & Marketing | Scoop.it


"If you don’t have a Pinterest account yet, you are behind on the times."


Like scoop.it, this curation tool is an effective and fun way to build a community online.

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Peter Economides - Rebranding Greece

Ομιλία του Peter Economides στα πλαίσια του 11ου Διεθνούς Συνεδρίου "ΑΡΙΣΤΟΤΕΛΗΣ" της ΕΕΔΕ στη Θεσσαλονίκη.
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5 Innovative Uses Of Timeline For Facebook Pages | Fast Company

5 Innovative Uses Of Timeline For Facebook Pages | Fast Company | Innovation & Marketing | Scoop.it
Facebook rolled out its Timeline format for brands this week.
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You've Got... Donny Deutsch

You've Got... Donny Deutsch | Innovation & Marketing | Scoop.it
TV Host and business guru Donny Deutsch discusses how individuals brand themselves in the digital age.
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TechCrunch | Flying People Spotted Over New York City…Film At Nine

TechCrunch | Flying People Spotted Over New York City…Film At Nine | Innovation & Marketing | Scoop.it
In a recent publicity venture for their new movie "Chronicle", 20th Century Fox enlisted the help of viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several doubletakes over the New York...
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6 Branding Approaches They Forgot to Teach You in Business School

6 Branding Approaches They Forgot to Teach You in Business School | Innovation & Marketing | Scoop.it
Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share? Most companies don’t get branding… and for the ones that do, it’s often not enough.
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Design Your Own Profession

Design Your Own Profession | Innovation & Marketing | Scoop.it
The world is coming apart in many interesting ways. I recently bought an iPad. After using it for a few days I bought a wireless keyboard. A week later I bought a case that puts the iPad in one half and the keyboard in the other.
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Expert: Social media steered businesses in 2011 - kgw.com

Expert: Social media steered businesses in 2011 - kgw.com | Innovation & Marketing | Scoop.it
Expert: Social media steered businesses in 2011kgw.comSocial Media can also provide instant research and feedback. But Lewis said it has to be a top-down company culture. “Nike has almost 100 people dedicated globally to social media.
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Gratitude As A Business Strategy | Fast Company

Gratitude As A Business Strategy | Fast Company | Innovation & Marketing | Scoop.it
Most of us are fantastic complainers. When someone doesn't meet our expectations, we let them know. We may even let their boss or mother know.There's nothing wrong with expecting excellence, and taking steps to get it.
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How Content Marketing Builds Trusted Relationships

How Content Marketing Builds Trusted Relationships | Innovation & Marketing | Scoop.it
In this video I interview C.C. Chapman, co-author of Content Rules.

C.C.
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Facebook will disappear in the next 5 years – but more importantly, here’s what will replace it

Facebook will disappear in the next 5 years – but more importantly, here’s what will replace it | Innovation & Marketing | Scoop.it
We speak to the analyst and hedge fund manager, Eric Jackson, who last week proclaimed the demise of Facebook in the next five years - to which we discover how the third generation of the web, which will be dominated by 'mobile' will be Facebook's...
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Online Reputation, Google Ranking, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com

Online Reputation, Google Ranking, Personal Branding. BrandYourself: Control Your Google Results at BrandYourself.com | Innovation & Marketing | Scoop.it
BrandYourself - Manage your Online Reputation, Google Ranking, and Personal Branding. The free and easy way to control your own search results.
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"Sharing Economy": Trend Overview (Talkinar promo version)

Campbell Mithun created this video to promote its live-streamed Talkinar conversation called: The Sharing Economy: Are Marketers Missing Out? 

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Breaking IT News | Apple edges out IBM to become the top brand of ...

Breaking IT News | Apple edges out IBM to become the top brand of ... | Innovation & Marketing | Scoop.it
“The annual 2011 Davis Brand Capital 25 ranking evaluates companies' abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; ...
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Johanna Blakley: Social media and the end of gender | Video on TED.com

TED Talks Media and advertising companies still use the same old demographics to understand audiences, but they're becoming increasingly harder to track online, says media researcher Johanna Blakley.
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TechCrunch | Some Key Social Media Trends To Look For In 2012

TechCrunch | Some Key Social Media Trends To Look For In 2012 | Innovation & Marketing | Scoop.it
In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares.
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Four experts predict 2012’s innovation and design trends | SmartPlanet

Four experts predict 2012’s innovation and design trends | SmartPlanet | Innovation & Marketing | Scoop.it
What will the New Year bring in terms of new products and services? We ask thought leaders from top design firms IDEO, frog, Smart Design, and Ziba.
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