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Tim Leberecht: 3 ways to (usefully) lose control of your brand | Video on TED.com

TED Talks The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that...
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How wearable tech will fuel the Internet of things

How wearable tech will fuel the Internet of things | Innovation & Marketing | Scoop.it
Google Glasses, other wearable tech will yield wealth of valuable real-time data, but companies must protect users' privacy

Via Pierre Tran
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The end of fame (as we know it)

Why do we remember famous people in history? How? How about today's celebrities? And how are the Internet and the Social Web
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Fear of Creativity

Fear of Creativity | Innovation & Marketing | Scoop.it
Why do corporations say they want and need creative ideas, but then reject them when the ideas are ambiguous and make them feel uncertain.
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Branding In a Troubled Economy

A good business brand is one that can withstand an ailing economy. In today's times, small- to big-time businesses are feeling the impact of this downturn.

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Tim Leberecht: 3 ways to (usefully) lose control of your brand | Video on TED.com

TED Talks The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that...
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Tips for Powerful Narratives That Drive Social Impact

Tips for Powerful Narratives That Drive Social Impact | Innovation & Marketing | Scoop.it

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.

 

What a great article by Eric Friedenwald-Fishman for Stanford Social Innovation Review.

 

I like that he immediately identifies that many organizations, when they think they are telling a story, actually are not. So so true.

 

I also like that he mentions that organizations who do manage to tell a story well, also spend the resources needed to disseminate it. Too many businesses forget this essential piece.

 

The 8 tips he shares that create a powerful story that moves people to action are solid. What is unique is his tip The Power of the People -- where he advocates "Amplifying the voices of the people most affected by an issue increases the story’s authenticity and relevance. Including quotes, testimonials, eyewitness accounts, and personal narrative makes the story more interesting."  This point is often unrecognized in org story circles.

 

All in all, I like how Eric languages these tips -- many will be familiar to you, but hearing them in a new way always opens our minds to new insights or ideas.

 

In the end, the author asks how to put these tips to good use. He offers 4 questions to get us started that again, are different than what you typically read.

 

Enjoy this piece!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Paulo Camargo
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Customer Communities: New-School Forums That Drive Revenue from Social

"Get Satisfaction is the leading customer engagement platform. We help companies build better relationships with their customers and prospects. And better relationships mean better business."

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Modern Media Consumer- infographics

Modern Media Consumer- infographics | Innovation & Marketing | Scoop.it

We spend ever increasing amounts of time online, but what are we actually doing? 

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Global Trends Briefing: The Ne(x)t Generation at Large

There’s no doubt that the youngest generations on our planet are the most tech savvy and demanding ever.
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What Is The Gift Economy & Why Do We Need It So Badly?

What Is The Gift Economy & Why Do We Need It So Badly? | Innovation & Marketing | Scoop.it

Sacred economics


The universe is fundamentally indifferent to us. We are all seperate entities, seperate from each other and seperate from the universe. Charles Einstein explains that this is no longer true, that there is now a new story of self. 


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Etude du Business Model du Crowdsourcing

Etude du Business Model du Crowdsourcing | Innovation & Marketing | Scoop.it
Le crowdsourcing est un des domaines émergents du management de la connaissance : c'est le fait d'utiliser la créativité, l'intelligence et le savoir-faire d'un grand nombre de personnes (des internautes en général), en sous-traitance, pour...


I'm currently working on a paper to analyse business models in the sharing economy and I came across this read one Sunday afternoon during one of my serindipidous web searches.


The book "business model new generation" has made Osterwalder and Pigneur gurus in the domaine and I recently came accross a Paris based business that put this framework at the heart of their work and offer.


Interestingly, the consultancy firm produces white paper business model analyses on existing company business models. 


I found this one on crowdsurfing to be particularly interesting, but you'll find a stack of similar papers on a whole range of businesses. 


Bonne lecture!

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Design activism

Design activism | Innovation & Marketing | Scoop.it

Design activism is ‘design thinking, imagination and practice applied knowingly or unknowingly to create a counter-narrative aimed at generating and balancing positive social, institutional, environmental and/or economic change’.


Really very interested in design activism and codesign at the heart of value creation : it joins the ideas voiced by Porter and  Kramer's Shared Value proposition as well as Haque's Thick Value. 


Social value can create economic value


And here is a way of putting it into practice. 







 

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Olympics Attendees Asked To Cool It With The Tweets

Olympics Attendees Asked To Cool It With The Tweets | Innovation & Marketing | Scoop.it
News updates all day from Fast Company.
Social media, and Twitter in particular, is playing a big role in Olympics activity and coverage this year.


But what exactly is the impact of all this tweeting?

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Marketing de l'innovation

Présentation pour le petit déjeuner sur le marketing de l'innovation pour le réseau des professionnels du logiciel libre en PACA : LIBERTIS à la pépinière
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When Pixels Dominate Design, Your Hardware Is The Brand

When Pixels Dominate Design, Your Hardware Is The Brand | Innovation & Marketing | Scoop.it
A major takeaway of the recent Samsung/Apple patent dispute: Physical objects have retained their power in the digital age.
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Boost your event: inspire, engage and wake up your audience

Here you can find 21 ways to boost your event or conference.
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Pelephone- Welcome to Another World

Client: Pelephone Agency:Adler Chomski & Warshavsky (Grey) Production Company: Mulla Productions Director: Eli Sverdlov...

Via Karine Beddouk
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LinkedIn: How it Can Be Used for Innovation Efforts?

LinkedIn: How it Can Be Used for Innovation Efforts? | Innovation & Marketing | Scoop.it

This is the second post in a series looking into how you can use the four leading social media tools – Twitter, LinkedIn, Facebook and YouTube – to advance your innovation agenda.


The use of social media to promote and market the outcomes of innovation (products and services) is widespread. This is not the focus of these descriptions and instead focuses on how corporate innovation units can use social media in their efforts to create these products and services.

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60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI

60% Of Marketers Say Engagement Still The Only Reliable Way To Measure Social Media ROI | Innovation & Marketing | Scoop.it

While almost 90 percent of U.S. companies will use social media for marketing purposes in 2012, both brands and creatives are still struggling to measure success in any accountable way beyond “soft” engagement metrics such as followers, Likes, comments and shares, reports eMarketer.

 

A recent study from Econsultancy and Adobe discovered that almost six out of ten marketing agencies (60 percent) and almost as many global brands (57 percent) reported that engagement was the deepest level at which they could track return on investment (ROI) from their social campaigns.

 

Read more here: http://www.mediabistro.com/alltwitter/social-media-roi-study_b28349


Via Maria Cristina Terenzio, Paulo Camargo
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Virtual Platform Research: Ownership in the Hybrid City

This study explores the concept of ownership as a design approach for the contemporary city. Digital media technologies are becoming increasingly influential in daily urban life. How can we implement these technologies in such a way that they make and maintain the city as a liveable and vibrant environment? How can we best design urban areas where citizens feel at home, feel empowered to engage with shared issues and interests, and feel a sense of ‘ownership’ in these issues? In what ways can the e-culture sector contribute to bolstering a sense of ownership in urban society?

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Project stages for website design: infographics

Project stages for website design: infographics | Innovation & Marketing | Scoop.it

Website design: breaking it down, making it easy. Pretty colours make all the difference...

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From consumption to production, here comes the collaborative economy

From consumption to production, here comes the collaborative economy | Innovation & Marketing | Scoop.it

"Welcome to Internet 3.0 era: a collaborative life, an age where access trumps over ownership, an age where openness becomes the new standard..."


An interesting round up of collaborative economy initiatives.


After a study undertaken by R. Willer, F. J. Flynn, S. Zak. on Structure, Identity, and Solidarity it seems that  collaborative consumption initiatives should look to favor community interaction based initiative using gift economy style mechanism to foster interaction, trust and loyalty. 





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Competitive intelligence: Apple Secrets Are Revealed During Trial

Competitive intelligence: Apple Secrets Are Revealed During Trial | Innovation & Marketing | Scoop.it
A federal judge criticized lawyers for Samsung in its patent case with Apple, while an Apple executive recounted its shock at what he called Samsung's copying of the iPhone and iPad.
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Interview with Steve Nicholls on Importance of Social Media

Interview with Steve Nicholls on Importance of Social Media | Innovation & Marketing | Scoop.it
GraphicDesign.com interviews Steve Nicholls, author of the best-selling book “Social Media in Business” on the importance of social media for Graphic Designers.
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What is crowdsourcing’s ROI? McKinsey Global Institute reports | eYeka Co-creation Blog

What is crowdsourcing’s ROI? McKinsey Global Institute reports | eYeka Co-creation Blog | Innovation & Marketing | Scoop.it

"The McKinsey Global Institute estimates that leveraging social technologies and platforms including crowdsourcing and co-creation could improve productivity of high-skilled knowledge workers"


160 page free report documenting its findings 

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