Whenever a great idea forms in our head, we look for a place to put it. Is it something useful, that we can turn into a product, add to a document, tell to our friends, include in a presentation, or attach with magnets to the front of our refrigerator?
Ideas, much like parasites, need a host. If we don’t manage to gaff them before we slip into our next stream of consciousness, they will be forever lost. Without a host, these squirming little idea-fish will have a very limited shelf life.