innovative libraries
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innovative libraries
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Rescooped by Trudy Raymakers from The Information Professional!

Rebranding Removes the Term Library, by Dr Steve Matthews

Rebranding Removes the Term Library, by Dr Steve Matthews | innovative libraries |

"At the risk of sounding like I’m bragging, I knew this was coming when I wrote The Revolutionary Library in April of 2011, and again in August with The Physics of Your Library Brand. I just didn’t know where it would break out or exactly when.

A library no more . . . Idea Exchange is born. Library rebranding is underway in Cambridge according to the Cambridge Times reporter Bill Jackson in his article last Thursday, February 20. The Cambridge Public Library – Art Gallery • Library • Community Center – in Cambridge, Ontario, Canada was established in 1973 by combining the separate libraries of Galt, Preston and Hespeler with a history over 100 years at that time. In 1992 renovation and expansion of the Library & Gallery in Galt included new space to house a climate controlled art gallery, a studio and greatly enlarged children’s facilities. Additional expansions over the years have created the multipurpose entity that exists today.:

Via Dr. Steve Matthews, Karen du Toit
Karen du Toit's comment, February 28, 2014 4:05 AM
Changing the name to incorporate all the new functions /spaces/services the "library" offers! To get past the stereotypical idea of a "library" with only books and a quiet place of study!
Nevermore Sithole's curator insight, March 1, 2014 5:19 AM
Rebranding Removes the Term Library
LibrarianLand's curator insight, March 1, 2014 6:37 PM

This is really b.s. The term library and it associations are still very important and vital to the institution in most of its forms. "Digital Idea Space" or "Ideal Village"  or "You can make it happen here!" or what ever the heck you want to rebrand it does not convey the wonderful history and values that make libraries great and sound trendy and hollow.


I agree that libraries need to be marketed better and often times differently but just as importantly they need to hire and retain the best and brightest who will actively provide and support the creation of new knowledge. A trendy new name that obliterates a very powerful concept in many folks' minds, LIBRARY, does not do the history or values of the idea justice. Perhaps a hybrid name that involves both is OK, like "Library Resource Center" or "Digital Learning Library" or even a name that does not include the word but clearly markets the traditional values of intellectual freedom, equity, learning, and yes, still preserving and collecting traditional things like books.

Rescooped by Trudy Raymakers from SocialLibrary!

What to expect from libraries in the 21st century: Pam Sandlian Smith at TEDxMileHigh - YouTube

"Why do we still need libraries in the age of digital, real-time information? In this emotional talk, Pam Sandlian Smith shows how she works to use the library as a hub for community-based knowledge creation and discourse."

Via Karen du Toit, Doug Mirams
Karen du Toit's curator insight, December 19, 2013 6:12 AM

Great talk about the relevance of libraries!