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Innovations in e-Learning
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MediaPost Publications Multi-Taskers and Cross-Screen Engagement - Computer is sage Mobile is Lover 03/26/2013

MediaPost Publications Multi-Taskers and Cross-Screen Engagement - Computer is sage Mobile is Lover 03/26/2013 | Innovations in e-Learning | Scoop.it
Multi-Taskers and Cross-Screen Engagement - 03/26/2013

"....

1. Four pathways of multi-screening behavior exist, with distinct motivations behind each:

Content Grazing (68%: separate multi-tasking or ‘distraction behavior’)Investigative Spider-Webbing (57%: simultaneous, information- & discovery-driven)Social Spider-Webbing (39%: simultaneous, connection and sharing)Quantum (46%: sequential, intent-based)

2. Consumers relate to each device in unique ways. Carl Jung’s archetypes can help marketers adjust messaging to meet the consumer’s mindset:

The television is ‘The Everyman’The computer is ‘The Sage’The mobile is ‘The Lover’

The new Cross-Screen Engagement study introduces:

‘The Jester’ as the gaming consoleThe e-reader as ‘The Dreamer’The tablet as ‘The Explorer’."
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Think Multiscreen (vs. iPad-only) when developing an mLearning Strategy

Think Multiscreen (vs. iPad-only) when developing an mLearning Strategy | Innovations in e-Learning | Scoop.it

Today’s connected Learners interact in an ecosystem of screens. So for us in the Learning Industry, it should not be just about designing great isolated learning experiences that may only be consumed on desktops and iPads, it’s also about developing a multiscreen strategy that will make our content accessible anywhere, especially as Learners acquire more devices and begin expecting that their ‘learning’ follows them as they shift between devices.


Via Nik Peachey
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