"What does all of this mean? No More Fence Sitting!
Content Creators => you can no longer build content in Flash as a delivery vehicle. You must adopt tools that do not rely on Flash as a delivery mechanism or at least delivery solutions to Flash and HTML 5.
Authoring Tool Companies => you must immediately talk to your product roadmap and how you will be able to deliver HTML 5 content. You must look at how media will be handled going forward."