We know what you’re thinking
"IMAGINE browsing a website when a saucy ad for lingerie catches your eye. You don’t click on it, merely smile and go to another page."
"Realeyes is also working with Kaplan, an educational-services company, on a project in Hungary which is using the system to measure how children respond to virtual games that teach them English. The hope is that by performing the same emotion-reading trick that marketers use, the type of tasks and the characters that appear in them can be made more engaging."