Aol’s decision to unload its struggling hyperlocal network Patch earlier this week may not have been unexpected, but the distressed property’s fire sale does carry with it some broader implications, even as many local media companies have recently started to see signs of reinvestment .
Les marques misent sur les applications et la géolocalisation pour annoncer: Les marques misent sur les applications et la géolocalisation pour annoncer Teaser: Le mobile commence à être considéré comme un canal de publicité légitime qui facilite le développement d'annonces personnalisées, ciblées et qui fidélisent. Les applications et l'envoi localisé sont parmi les plus populaires.
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