Be Constructive—Not Invasive—With Big Data, The WSJ Experts Stream | Innovation & Institutions, Will it Blend? | Scoop.it

Two perspectives:  1) ...the real risk in a hyper-data world is use that crosses the line between constructive and invasive, and 2) that people will use it naively, and to mistake correlation.

   

Angela Ahrendts:  The security dimensions of Big Data are well rehearsed, and protection must be a given. ...the real risk in a hyper-data world is use that crosses the line between constructive and invasive.

  

For us, Big Data must be about serving our customers’ interests, rather than our own.

      

….Customer information should work for the customer, making every retail experience a great retail experience...    Appropriately protected and intelligently used, we believe it can do just that.

  

Angela Ahrendts (@AngelaAhrendts) is the CEO of Burberry.


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Figuring out what causes what, and why and under what circumstances is hard work. Big Data is a tool for this work, not a substitute for it.

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Andrew McAfee:  ... Big data’s great promise is that it’ll get us out of ....decision-making by HiPPO—the Highest-Paid Person’s Opinion. ... In the same way that witch doctors gave way to actual doctors as medicine became a science, HiPPOs will in many domains give way to data-driven decision making.


Many people accurately perceive that Big Data will give rise to privacy concerns, but I want to highlight a different risk:


  • That people will use it naively, and to mistake correlation (“as the geese fly away, the weather gets colder”) with causation (“the geese are causing winter!”). Figuring out what causes what, and why and under what circumstances is hard work. Big Data is a tool for this work, not a substitute for it.


Andrew McAfee ( @amcafee ), a principal research scientist at Massachusetts Institute of Technology and the co-author of the e-book “Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy.”



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