What makes Google the holy grail of productivity and creativity? Take a look at their nine core principles of innovation.
...top down as well as bottom up, and in the places you least expect.
...a medical doctor on Google’s staff argued persuasively that Google had a moral obligation to extend help to those typing searches under the phrase "how to commit suicide." He ignited the charge to adjust the search engine's response so that the top of the screen reveals the toll free phone number for the National Suicide Prevention Hotline. The call volume went up by nine percent soon thereafter. The same change has been adopted in many other countries.
..aim...to improve things by ten percent, you will only see incremental change. ...think 10 times improvement, and that will force you to think outside the box.
...n 2004, Google started its Google Books project and set forth a challenge to organize all the world's information and digitize all the books ever printed in history.
...Google has now scanned 30 million of the 130 million books they first set out to scan, and dozens of libraries around the world are participating in the project.
4. BET ON TECHNICAL INSIGHTS
Every organization has unique insights, and if you bet on it, it leads to major innovation. Google engineers, not the auto industry, came up with the idea of driverless cars after seeing that millions of traffic deaths come from human error.
2. FOCUS ON THE USER.
5. SHIP AND ITERATE
6. GIVE EMPLOYEES 20 PERCENT TIME
7. DEFAULT TO OPEN PROCESSES
8. FAIL WELL
9. HAVE A MISSION THAT MATTERS
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