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Scooped by Deb Nystrom, REVELN
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Even the stodgiest retailer can win over millennials - Not your father's RadioShack

Even the stodgiest retailer can win over millennials - Not your father's RadioShack | Innovation & Institutions, Will it Blend? | Scoop.it

One store no longer fits all. 
     
Today’s millennials—nearly 80 million individuals in the United States alone—represent a staggering force in today’s marketplace, spending roughly $600 billion each year. And their impact is only expected to grow through 2020, with estimates their total spending in the US will top out at nearly $1.4 trillion annually. 
     
Despite this, most retailers today are millennial-challenged...


Highlights:


  • Unlike previous generations that struggled to price and comparison shop, millennials have it down to a science, using sites like Hukkster.com to find unique products and discounted rates at the click of a button.
    
  • Showrooming:  ...Millennials, looking at products on the retail floor and then turning to the internet to make their actual purchase at the lowest price is a way of life. But retailers can’t afford to simply turn their stores into showrooms.   ....To survive, they must change their in-store experience—and fast. 
    
  • The sale doesn’t end at the register
    
  • Understanding how [your] brand and products fit into the broader fabric of their lives.


Read more here.
   

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Deb Nystrom, REVELN's insight:

I, for one, loved the Superbowl ad and all the in-your-face 80's iconic flashback  For two:  this article covers the complexity of bricks and mortar, showrooming, price shopping and the ongoing relationship with mobile- and tech-savvy millennials and anyone who uses tech as their right hand for shopping research.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Transparency: A Better Way to Encourage Price Shopping for Health Care

Transparency:  A Better Way to Encourage Price Shopping for Health Care | Innovation & Institutions, Will it Blend? | Scoop.it
Doctors can become bargain hunters for their patients


The big-data initiative of the Department of Health and Human Services and widespread adoption of electronic health records will unleash a new wave of information on health care delivery, a necessary component of the better quality measurement that is needed to support value-based decisions. 

Moving forward, policy should encourage such price shopping by providers and patients by facilitating the dissemination of information on price and quality and by strengthening antitrust enforcement to deter collusion or price fixing by providers.

Deb Nystrom, REVELN's insight:

Anything that takes the black box of health care price and quality and brings it forward into the light of day, and choice, seems very worthy of our time and support.  ~  D

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