Two Of New York's Hottest Entrepreneurs Explain Why Doing Social Good Is Great For Your Business | Innovation & Institutions, Will it Blend? | Scoop.it

"Be excellent to each other."


Here's why the companies were so successful, according to the founders:


Neil Blumenthal, co-founder of Warby Parker:


We find that 50 percent of the people coming to our site come from word of mouth, and because we do good, we feel like that's a big part of generating that buzz.


Lincoln Brown, co-founder of SoJo Studios:


We have around 450,000 players — around 2.5 percent of them pay for goods in the game. We give around 50 percent of our profits — but no less than 20 percent of our revenue — to social good.


It turns social games from a guilty pleasure into something gamers feel good about playing.


Read more: http://www.businessinsider.com/two-of-new-yorks-hottest-entrepreneurs-explain-why-doing-social-good-is-actually-great-for-your-business-2012-2#ixzz1mHmi0oxS