"We’re going to live in a world where you can take a picture of your friend’s lipstick and print it out," says the founder.
Grace Choi was at Harvard Business School when she decided to disrupt the beauty industry. She researched and realized that "The makeup industry makes a whole lot of money on a whole lot of bulls**t," Choi said at TechCrunch Disrupt this week.
"They charge a huge premium on something that tech provides for free. That one thing is color."
Color printers are available to everyone, and the ink they have is the same as the ink makeup companies use in their products. She also says the ink is FDA approved.
She demonstrated how it works, then brushed some of the freshly-printed makeup onto her hand.
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