Innovation & Institutions, Will it Blend?
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Innovation & Institutions, Will it Blend?
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Even the stodgiest retailer can win over millennials - Not your father's RadioShack

Even the stodgiest retailer can win over millennials - Not your father's RadioShack | Innovation & Institutions, Will it Blend? | Scoop.it

One store no longer fits all. 
     
Today’s millennials—nearly 80 million individuals in the United States alone—represent a staggering force in today’s marketplace, spending roughly $600 billion each year. And their impact is only expected to grow through 2020, with estimates their total spending in the US will top out at nearly $1.4 trillion annually. 
     
Despite this, most retailers today are millennial-challenged...


Highlights:


  • Unlike previous generations that struggled to price and comparison shop, millennials have it down to a science, using sites like Hukkster.com to find unique products and discounted rates at the click of a button.
    
  • Showrooming:  ...Millennials, looking at products on the retail floor and then turning to the internet to make their actual purchase at the lowest price is a way of life. But retailers can’t afford to simply turn their stores into showrooms.   ....To survive, they must change their in-store experience—and fast. 
    
  • The sale doesn’t end at the register
    
  • Understanding how [your] brand and products fit into the broader fabric of their lives.


Read more here.
   

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Deb Nystrom, REVELN's insight:

I, for one, loved the Superbowl ad and all the in-your-face 80's iconic flashback  For two:  this article covers the complexity of bricks and mortar, showrooming, price shopping and the ongoing relationship with mobile- and tech-savvy millennials and anyone who uses tech as their right hand for shopping research.  ~  Deb

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Scaling Up in the UK: Zapp App Enables Millions of Shoppers to Pay by SmartPhone

Scaling Up in the UK:  Zapp App Enables Millions of Shoppers to Pay by SmartPhone | Innovation & Institutions, Will it Blend? | Scoop.it

Millions of consumers will be able to use a smartphone app to pay for purchases this year in the latest shift away from cash and card payments.

 

Known as Zapp, the app is due to launch in the autumn and will be available to 18 million UK current account holders with HSBC, First Direct, Nationwide, Santander and Metro Bank.

 

The mobile payment system will only work for online purchases initially, but Peter Keenan, chief executive of Zapp, said he expects it to be enabled for at least one in five store payments from late 2015, meaning that consumers can "leave their wallets at home".


From another article about smartphone app payments in the US from The Verge:

There are two primary means of paying with your phone at a brick-and-mortar store: scan to pay using a QR code, and tap to pay using Near-Field Communication, or NFC. As the market battle rages over which pay-by-phone technology will win out, LevelUp has decided to hedge its bets with a new piece of hardware that supports both.  

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  • Stay in touch & dont miss a thing with Best of the Best news, taken from Deb's  NINE curation streams @Deb Nystrom, REVELN, featuring two approaches to change via once a month via email, available for free here,via REVELN Tools.

 


Via JWT_WOW, 15marches
Deb Nystrom, REVELN's insight:

Mobile is getting even bigger, scaling up in the UK.  As for leaving your wallet at home?  Eventually.  Google Wallet and Square, and now LevelUp are 3 apps in the USA for paying by smartphone.  They are in limited use.  The UK will be a new test of scaling BIG for smartphone app payments.  ~ Deb


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Paul Conneally: Digital humanitarianism | Video on TED.com

TED Talks The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts....



Paul Geisen illustrates hand-held, mobile technology and open source software as new, powerful humanitarian tools for disaster response including coordinating efforts. Collaborating.
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Everything a 1991 Radio Shack Ad, worth $5K, I Now Do With My SmartPhone

Everything a 1991 Radio Shack Ad, worth $5K, I Now Do With My SmartPhone | Innovation & Institutions, Will it Blend? | Scoop.it
There are 15 electronic gimzo type items on the page, being sold from America's Technology Store. 13 of the 15 you now always have in your pocket.


__________________
     
You'd have spent $3,054.82 in 1991 to buy all the stuff in this ad that you can now do with your phone.

       

__________________

      

That amount is roughly equivalent to about $5,100 in 2012 dollars.

     

A sample from Steve Cichon's list:

  • All weather personal stereo, $11.88. I now use my iPhone with an Otter Box.
  • Microthin calculator, $4.88. Swipe up on iPhone.
  • Tandy 1000 TL/3, $1599. I actually owned a Tandy 1000, and I used it for games and word processing. I now do most of both of those things on my phone.
  • VHS Camcorder, $799. iPhone.
  • Mobile Cellular Telephone, $199. Obvs.
  • Mobile CB, $49.95. Ad says "You'll never drive 'alone' again!" iPhone.
  • Deluxe Portable CD Player, $159.95. 80 minutes of music, or 80 hours of music? iPhone.
  • 10-Channel Desktop Scanner, $99.55. I still have a scanner, but I have a scanner app, too. iPhone.
       

Related tools by Deb:

     

  • Stay in touch & dont miss a thing with Best of the Best news, taken from Deb's  NINE curation streams @Deb Nystrom, REVELN, featuring two approaches to change via once a month via email, available for free here,via REVELN Tools.
Deb Nystrom, REVELN's insight:

This is a helpful perspective, looking back, of how far technology integration has come within a decade or so, and how much we take for granted today.  ~  D

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Remote Control for Daily Living: Google's Nest Deal & Mobile

Remote Control for Daily Living: Google's Nest Deal & Mobile | Innovation & Institutions, Will it Blend? | Scoop.it

Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing ...[to include] wearables, connected cars, smart appliances and other hardware 


_____________
   

...the mobile phone ...a..remote control for everyday life...

   

_____________

 

The deal is the latest move by Google to extend its mobile business with an eye toward making smartphones and tablets the [the means] to connect with other devices throughout their day.

   

“Google's acquisition of Nest makes the mobile phone a consumer's remote control for everyday life,” said Andrea Wilson, Fort Worth, TX-based vice president, strategy director and luxury practice lead at iProspect.


.....Android is already the most widely used mobile operating system in the world. A recent report from Gartner found that Android accounted for nearly 82 percent of all smartphone sales during the third quarter of 2013.

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Deb Nystrom, REVELN's insight:
Ken Burbary writes up a helpful piece on where Google is headed.

Having recently switched to a Droid Samsung S4 for its amazing voice recognition and texting enhancements, while remaining a die-hard Apple fan, suggests that Ken is onto the key intention of Google to be a part of our everyday lives.  Google Glass anyone?
Examples:
  • I love the Gee Whiz of my factor of my phone, to run Roku or Aero off my TV, especially when the Roku remote WAS NOT working.
   
  • Taking photos of checks for deposit is pretty cool.  Yes, any phone can do this, but hey, the key fact is we ARE doing it - adult kids and parents in the house.
    
  • Boomers are helping each other learn their phones, perhaps on those bus rides to Stratford (Shakespeare plays.)
   
  • Sorry Siri, but Google voice on a Droid can set my alarm clock just as easily, and has amazing voice recognition accuracy.
      
If you've used your phone with smart appliances, a smart furnance / AC or such, tell us how it is working.    Best, ~  Deb
 
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