The excerpted post below is part of a two part series that offers change and innovation adoption rate tools.
What I like about Kevin's 2-part series is that it is not about the unconvincing ROI, return on investment metric. It is about the powerful effect of stories, examples and case studies that inspire and "spark ...imagination.
His first post focuses on the five (5) factors to use to predict the rate of adoption. The second post offers tools and templates to give you an adoption rate measurement.
Contrary to popular belief, an ROI will not convince them. ...it is stories and examples and case studies which spark their imagination. ~ Kevin Jones, vinJones.com
Also keep in mind that change and innovation are quite different from each other. This is particularly highlighted in our two curation streams: Innovation in Institutions, Will it Blend? and the one you are reading, Change Leadership Watch.
We are also highlighting Kevin's tools on CMRsite.com, a non-partisan change management resources site.
The Adoption Index
One of my favorite books is Diffusion of Innovations by Everett M. Rogers. Although this largely academic book was originally written in 1962, it hasn’t lost any of its usefulness. It explains why innovations and technologies are adopted, or not, and at what rate.
1)“Relative advantage is the degree to which an innovation is perceived as better than the idea it supersedes."
The degree of relative advantage may be measured in economic terms, but social prestige factors, convenience, and satisfaction are also important factors.”
2)“Compatibility is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of potential adopters.”
3)“Complexity is the degree to which an innovation is perceived as difficult to understand and use.”
Read the full post for all five factors and the link to part 2 of the series that offers adoption rate tools.