Innovation & Institutions, Will it Blend?
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Innovation & Institutions, Will it Blend?
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Success Case Study: Pitching a Learning Tool Directly to Professors

Success Case Study:  Pitching a Learning Tool Directly to Professors | Innovation & Institutions, Will it Blend? | Scoop.it

Instead of convincing universities to take a chance on its classroom engagement platform, Top Hat Monocle made direct contact with professors who asked students to also pick up the tab.


...most students carried mobile devices...which could be used for in-class interaction. [The founders] ...developed a prototype product that focused on quizzing and polling students, and pilot-tested the prototype in two classes.


_____________________

Large organizations have a very long sales cycle ... catch them outside of [their] budget cycle, you may not get another chance for a year or two.

_____________________



“Selling to large organizations like universities, governments and big corporations is difficult and time-consuming. Large organizations have a very long sales cycle and if you catch them outside of a budget cycle, you may not get another chance for a year or two.”



THE SOLUTION

The founders decided to “consumerize the classroom” by focusing on individual professors, rather than universities. This made sense because the value proposition was focused on the classroom and because professors have much latitude in making adoption decisions.

THE RESULT


This academic year, it is being used by 2,000 professors and more than 150,000 students at 300 universities worldwide. More than 80 per cent of these universities are in the United States.


The company has 75 employees, offices in three countries, and has been able to raise another $9.1-million in financing.

 

Deb Nystrom, REVELN's insight:

If you've seen drug companies advertising in the media directly to you, vs. your doctor or health system, you've seen another angle on this.  How do innovative ideas take hold in your institution today?  ~  Deb

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RELENTLESS! Reinventing Higher Education, Southern New Hampshire University @SNHU via Fast Company

RELENTLESS!  Reinventing Higher Education,  Southern New Hampshire University @SNHU via Fast Company | Innovation & Institutions, Will it Blend? | Scoop.it

"As president of Southern New Hampshire University (SNHU), LeBlanc is ...using technology to transform an 80-year-old college into a modern education powerhouse."


I tweeted about @SNHU over a year ago, as I was intrigued they had an MBA in Social Media.  However, it led to a conversation with several people at the institution.  


After experiencing a considerable amount of the hidebound nature of the ivory tower of higher education, the experience I had with SNHU was a breath of fresh air, informed by data and, could it be, skilled process?


New England is the land of the ivies.   So much the better for @SNHU (their twitter handle) to leverage what they do as they think & implement differently.


Stay tuned, an interview may soon follow...


Excerpts:

Founded in 1932 as the New Hampshire School of Accounting and Secretarial Science, SNHU was a modest school when Le­Blanc joined as president in 2003, recognized for its culinary arts, business, and justice programs. Its online program was, as LeBlanc puts it, "a sleepy operation on a nondescript corner of the main campus. I thought it was squandering an opportunity."


That little operation has turned into SNHU’s Center for Online and Continuing Education (COCE), the largest online-degree provider in New England.


Its 10,600 students are enrolled in 120 graduate and undergraduate programs and specialties, everything from a sustainability-focused MBA to a creative-writing BA.


Fifty more programs will be launched this year, and the COCE recently tested TV ads in national markets such as Raleigh, North Carolina; Milwaukee; and Oklahoma City.


LeBlanc hopes that by 2014 SNHU will boast the country’s biggest online not-for-profit education system.

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Creative Disrupters: Working Outside The Business Norm | Fast Company

Creative Disrupters: Working Outside The Business Norm | Fast Company | Innovation & Institutions, Will it Blend? | Scoop.it

Gotta love big company disruptors using positive weapons of creativity, not the Borg, Klingons types, heh.


This is a great series of posts on  risk takers and creativity in institutions.  For example:


When Maryam Banikarim was a marketing SVP at NBC Universal, she helped organize a day to celebrate the merger with Comcast.


"[My bosses] were like, 'We need a gift for employees." But I didn't want to give a meaningless tchotchke.


So I came up with a purpose line--that NBC Universal is in the idea business--and a new gift to match it."


All 30,000 employees got Moleskine notebooks that had sketches of great ideas:

  • the back of a napkin note that became SNL, 
  • the cable transponder that became Comcast's business. 

The letter attached said, 'All great ideas were created by somebody,' and encouraged employees to submit their own.


"People told me the project wouldn't get approved, that it was way too esoteric. But it was a huge hit."


~ MARYAM BANIKARIM > SVP AND CMO, GANNETT

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Paul Conneally: Digital humanitarianism | Video on TED.com

TED Talks The disastrous earthquake in Haiti taught humanitarian groups an unexpected lesson: the power of mobile devices to coordinate, inform, and guide relief efforts....



Paul Geisen illustrates hand-held, mobile technology and open source software as new, powerful humanitarian tools for disaster response including coordinating efforts. Collaborating.
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Times Higher Education - Innovation strategy 'ignores' funding and visa concerns

University strategies & policy:  Too little innovation?


Excerpt:  Wendy Piatt, director-general of the Russell Group of large research-intensive universities, welcomed many of the measures in the newly announced innovation strategy, but was disappointed it did not address concerns about postgraduate funding, or adopt the Russell Group's proposal for a new bank loan scheme for postgraduates.


She also called for more capital funding to be made available to universities, and for research to be exempted from the Freedom of Information Act.


David Price, vice-provost for research at University College London, praised the government for "the stability of its commitment to the research base" in difficult times.


He also said it was a pity the strategy's "fine words on the importance of mobile highly skilled people" had not translated into concessions regarding universities' continuing concerns about the government's new visa regulations.

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These Are The Top 10 Innovation Myths

These Are The Top 10 Innovation Myths | Innovation & Institutions, Will it Blend? | Scoop.it
Entrepreneurs aren't the only game changers.

 

Scott Anthony and colleague Josh Suskewicz came up with 10 innovation myths that they  encounter most often in the field.

 

The 10 MYTHS include:

> Innovation is random  

See the Proctor & Gamble innovation post in this curation stream as well as the Top 10 Myths list by Scott and Josh.

 

> You're either an innovator or you're not  (Glad to hear about nuture vs. nature.)

 

> Game changing innovation is done only by entrepreneurs  

(What a relief to see this one, as this is about intitutional innovation.)

   

Scott Anthony is the Managing Director of Innosight Ventures and has written three books on innovation, the latest being The Silver Lining: An Innovation Playbook for Uncertain Times.

 

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