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Innovation & Institutions, Will it Blend?
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Why Steve Jobs Never Listened to His Customers - Sheltered Innovation and Crowdsourcing

Why Steve Jobs Never Listened to His Customers  - Sheltered Innovation and Crowdsourcing | Innovation & Institutions, Will it Blend? | Scoop.it

Does innovation require listening to your customers? Or is to better to ignore them?  "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."— Steve Jobs    Also:  What worked for Steve Jobs may not work for your company.

    

The Benefits of Sheltered Innovation


Multiple studies have shown that individuals have a tendency to produce the most novel ideas when working alone (as opposed to crowdsourcing ideas from an external group).


  • But can this focus on the internal creativity of teams really have a place in the business world?

  • Should customers be ignored?


According to Mario D’Amico, senior VP of marketing at Cirque du Soleil, the answer is, well, maybe.


...was Jobs right or not?

Many respected entrepreneurs would say that yes, he was right ... but only for theextremely unconventional and circumstantial situation that his company was in.


...understanding your customers’ wants is a pivotal part of growing your business—but doesn’t have to restrict your innovation.


Read more:   https://www.helpscout.net/blog/why-steve-jobs-never-listened-to-his-customers/


Related posts by Deb:


                  




Deb Nystrom, REVELN's insight:

The Wisdom of Crowds has individual and collective component, when you dig down deep.  The JCPenney example cited in this story is also a good cautionary tale.  ~  D

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40 Pieces of Inspiration For Entrepreneurs | Under30CEO

40 Pieces of Inspiration For Entrepreneurs | Under30CEO | Innovation & Institutions, Will it Blend? | Scoop.it
Here are forty tips designed to help entrepreneurs, business leaders, mavericks and aspiring innovators accelerate our collective and individual pursuits towards inspiration.

 

Excerpts 

 

1. Honestly evaluate your professional and social circle of friends. Are they inspiring? Do they truly stretch your imagine of what is possible in this lifetime? I  ...Identify and build an inspiring new circle. You cannot choose your family, but you can select the people whom you spend time and associate with.

 

Ask yourself, do your companions consume or catalyze change?

 

3. Remove physical, emotional, mental and spiritual clutter from your life.  ...It is useless hanging on. Today is a new day.

 

5. Stop trying to find yourself and start creating yourself. ...What will be your ultimate legacy and contribution to the world? Become and evolve into your vision.

 

7. Forget and ignore your past academic and professional accomplishments  ...and designation. In a battlefield, the stripes you have earned are irrelevant to your ultimate goal of crossing the line and securing an inspired life.

 

Image:  by AlicePopkorn, Flickr

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P&G Success Formula > Culture: Improving Lives Through Innovation

P&G Success Formula > Culture: Improving Lives Through Innovation | Innovation & Institutions, Will it Blend? | Scoop.it

McDonald Outlines P&G Success Formula: Improving Lives Through Innovation...

 

Saying Procter and Gamble’s unrelenting focus on innovation is “at the heart of everything we do,” P&G Chairman, President and Chief Executive Officer Bob McDonald recently talked about the company’s keys to success during fiscal year 2011 in spite of the tough global economic conditions, presented at the company’s annual Shareholder’s Meeting in Cincinnati.


“Innovation is the primary way we fulfill our Purpose,” he said. “It’s the driving force behind our strategy, as it always has been at P&G.

 

>>>  Our experience has proven that promotions may win a quarter here and there, but innovation wins decades.”


As he addressed the shareholders in attendance, Bob said the company entered Fiscal 2011 with three clear objectives:


=> Execute the company’s purpose-inspired growth strategy;
=>Grow market share by growing organic sales one to two percentage points ahead of underlying market growth rates; and
=>Grow core earnings per share in the range of 7% to 9%.

 

And, in spite of significant business and economic challenges, Bob said the company managed to meet or exceed goals for each of the objectives.

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